Brands
Cushioning the future: Centuary unveils sofa line
MUMBAI: From snooze to sit-back, Centuary Mattresses is stretching its comfort credentials beyond the bedroom. India’s “Sleep Specialist” has now stepped into the living room with the launch of Centuary Sofas, unveiled in Hyderabad by brand ambassador and badminton ace PV Sindhu.
After three decades of perfecting mattresses and pillows, the company is re-engineering its foam science for seating. The new range spans loungers, singles, doubles, and three-seaters, promising what the brand calls “Smart inside, soft outside” durability and ergonomics wrapped in plush style.
“For over 30 years, we’ve been India’s trusted name in sleep comfort. Expanding into sofas is a natural progression,” said Centuary Sofas executive director Uttam Malani. “Sofas are central to family life, and we’re proud to bring the same trust and comfort into living rooms.”
Sindhu, who champions rest as much as performance, echoed the sentiment: “Just as Centuary mattresses have been about better sleep, these sofas will now be about better living.”
Crafted in India with certified foams, pine wood frames, and ergonomic designs, the sofas are available across Centuary’s retail network, exclusive stores, online platforms, and leading e-commerce sites.
Looks like Centuary isn’t just making India sleep better, it’s making the country sit prettier too.
Brands
Aurelia launches Spring Summer ’26 collection with Ananya Panday
#HameshaTrending campaign spotlights trendy Indian wear in fresh silhouettes and florals across 240 plus stores.
MUMBAI: Ananya Panday just proved that Indian wear can trend harder than your group chat because when fashion keeps up with your vibe, every outfit’s a plot twist. Aurelia, the women’s ethnic wear brand from Aditya Birla Fashion and Retail Limited TCNS Division, has rolled out its Spring Summer ’26 collection under the punchy #HameshaTrending campaign, fronted by hindi movie’s Gen Z favourite Ananya Panday. The move sharpens Aurelia’s spot as the brand for young women who crave the latest in Indian aesthetics without ditching comfort or confidence.
The campaign film bursts with girl-gang energy, makeover sessions, office hangs, road trips, and wedding chaos, each scene swapping moods and styles seamlessly. Ananya embodies the effortless switch kurta one minute, co-ord set the next showing how Aurelia keeps looks fresh, relevant, and ready for whatever the day throws.
Ananya Panday said, “I’ve always believed fashion should feel fun, easy, and totally you. I love experimenting with trends, but in a way that still feels comfortable and natural. That’s what I love about Aurelia… #HameshaTrending is such a vibe because it’s about staying updated and feeling confident every single day.”
Aditya Birla Fashion and Retail Limited TCNS Division CEO Anant Daga added, “Aurelia has consistently resonated with women who want to stay relevant in an ever-evolving fashion landscape… The Spring Summer ’26 collection and #HameshaTrending campaign are strategic steps toward strengthening our fashion-forward credentials while continuing to offer accessibility, comfort, and inclusivity at scale.”
The collection itself is a seasonal refresh: updated kurta shapes, fluid co-ord sets, playful sleeves, bold necklines, softer pastels, on-trend florals, and breezy fabrics built for India’s heat. It’s designed to glide from desk days to brunch, festive dos to summer evenings proving wearable trendiness doesn’t mean sacrificing ease.
A full 360-degree rollout follows, the film hits social media, OTT, and digital video, backed by influencer tie-ups and creator buzz, while the pieces land in over 240 Aurelia stores plus online nationwide.
For anyone who’s ever stared at their wardrobe wondering how to stay current without trying too hard, this drop whispers: trend-chasing can be as simple as slipping into something that feels like you only sharper, brighter, and very much on point.
