Brands
Nike promotes Anagha Alreja to lead global brand creative voice
OREGON: Anagha Alreja has been promoted to director of global brand creative for brand voice at Nike, expanding her remit from regional oversight of Asia-Pacific and Latin America to worldwide responsibilities.
The appointment, effective September 2025, elevates Alreja after 16 months as creative director for brand voice across Nike’s APLA markets. She has spent nearly 13 years at the American sportswear giant, climbing from head of brand communications in India to increasingly senior creative roles at the company’s Beaverton headquarters.
Alreja brings two decades of marketing experience with marquee brands including an eight-year stint at Walt Disney Co, where she served as senior manager for franchise marketing in Mumbai. The Cannes award winner describes herself as driven by consumer insights and strategy, with a particular interest in media and technology innovations.
Her promotion comes as Nike continues to invest heavily in direct-to-consumer marketing and brand storytelling across emerging markets, where the company sees significant growth potential. Alreja’s track record spans traditional advertising, digital marketing and collaborative leadership roles.
Before joining Nike in 2013, she also worked in marketing and sales at Real Image Media Technologies in Mumbai’s metropolitan region.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI:Â Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
