AD Agencies
Publicis opens AI-powered content studio in India
MMUMBAI: The age of one-size-fits-all advertising is over. Brands now need content that speaks to specific audiences, on specific platforms, at specific moments—and they need it fast.
Publicis Groupe India has launched a content studio designed to meet precisely that demand, combining artificial intelligence with traditional creative talent to produce personalised, localised marketing material at speed.
The facility, the group’s fifty second globally, integrates AI-powered tools with editing suites and CGI workstations to help brands respond quickly to cultural moments and platform changes. Unlike standard production houses, the studio focuses on creating what the company calls “intelligent content”—assets tailored to specific audiences, platforms and contexts rather than generic material produced at volume.
“Marketers today aren’t short on data or ideas. What they need is the ability to turn those insights into powerful, relevant content—faster than ever before,” said Publicis Groupe south Asia chief executive Anupriya Acharya. “This studio does exactly that.”
The Mumbai operation joins Publicis Production’s network of studios in creative hubs including New York, London, Paris and Shanghai. It is equipped to handle both high-end production and agile content creation, offering post-production services to complement prodigious India’s existing capabilities.
The studio integrates with Publicis’s international production ecosystem through LucidLink and data asset management systems, enabling real-time collaboration across markets. It has already produced content for brands across beauty, automotive, fast-moving consumer goods and technology sectors, creating thousands of assets for markets from southeast Asia to Australia and America.
“Production is no longer the final step; it’s the creative engine that connects strategy, media, technology and commerce,” said Publicis Production managing partner C. “Today, it’s not just about producing more content, it’s about producing intelligent content, made for the right audience, tailored to the right platform, and delivered at the perfect moment.”
Publicis Groupe South Asia chief creative officer Rajdeepak Das said the studio brings “creative, production and technology under one roof,” enabling the company to match the pace of cultural change.
AD Agencies
Tawana Burnett to lead social and influencer jury at Abby Awards 2026
Meta’s Apac leader takes the reins for Abby Awards, adding flair to social content
MUMBAI: Tawana Burnett, Meta’s Head of Top Accounts and Agencies for Apac, has been named jury chair for the new social content and influencer ,arketing category at the Abby Awards 2026, powered by The One Club | The One Show.
With a 25-year career spanning the US, EMEA, Latam, and Apac, Tawana has worked on campaigns for some of the world’s biggest brands and leading advertising agencies. At Meta, she guides CMOs, business leaders, and agencies on harnessing digital and emerging advertising solutions to accelerate brand growth.
Before joining Meta, Tawana led award-winning product teams at Intuit, LeapFrog, Johnson & Johnson, and Pfizer, helping launch iconic products including QuickBooks, Listerine, Advil, and ChapStick.
A champion of diversity, she was featured in Adweek’s Women Trailblazers in 2019 for mentoring more than 15 women-led startups and for her work on the #biascorrect campaign that promotes women in leadership. She was also recognised in Ad Age’s Global Leading Women Class of 2023, The List in 2024, and served as juror for Spikes Asia and Mad Stars 2024.
Tawana has held leadership roles in the Singapore Inclusion Council at Meta, the IAB SouthEast Asia & India Board, and currently serves on the boards of IAA SEA and the Ronald McDonald House in New York City. Originally from New York, she now lives in Singapore with her husband and daughter.
The Abby Awards 2026, presented by The One Club | The One Show, will be held during Goafest 2026 from 20 to 22 May in Goa, celebrating creativity across the region.
