Brands
Caratlane turns a new leaf with Peepal collection
MUMBAI: When it comes to jewellery, Caratlane has truly turned over a new leaf. The Tata-backed jeweller has launched its latest festive line, ‘Peepal’, just in time for Dhanteras, drawing inspiration from the serenity and symbolism of the sacred fig tree.
The designs shimmer with diamonds and green alpanites, carefully set in 14 karat and 18 karat yellow gold with delicate touches of green rhodium, echoing the natural elegance of the leaf. A launch film captures the mood with diya-lit visuals around a peepal tree, underscoring its deep cultural significance in Indian tradition.
“Jewellery is more than adornment,” said Caratlane managing director Saumen Bhaumik. “The peepal leaf, long revered as a symbol of divinity and new beginnings, felt like the perfect muse for pieces that are festive, versatile and timeless.”
True to its ethos of fusing heritage with contemporary design, Caratlane has crafted a collection that promises to shine as brightly at daily brunches as at Diwali soirées. Adding sparkle to the launch, customers can bag free gold coins on purchases starting from Rs 15,000.
Founded in 2008 and now with over 330 stores worldwide, Caratlane continues to marry modern design with Indian sentiment, proving once again that tradition and trend can sit beautifully side by side.
Brands
Godrej clarifies ‘GI’ identifier after logo similarity debate
Says GI is not a logo, will not replace Godrej signature across products.
MUMBAI: In a branding storm where shapes did the talking, Godrej is now spelling things out. Godrej Industries Group (GIG) has issued a clarification on its newly introduced ‘GI’ identifier, addressing questions around its purpose and design following a wave of online criticism. At the centre of the debate were two concerns: whether the new mark replaces the long-standing Godrej logo, and whether its geometric design mirrors other corporate identities.
The company has drawn a clear line. The Godrej signature logo, it said, remains unchanged and continues to be the sole logo across all consumer-facing products and services. The ‘GI’ mark, by contrast, is not a logo but a corporate group identifier intended for use alongside the Godrej signature or company name, and aimed at stakeholders such as investors, media and talent rather than consumers.
The need for such a distinction stems from the 2024 restructuring of the broader Godrej Group into two separate business entities. With both continuing to operate under the same Godrej name and signature, the identifier is positioned as a way to differentiate the Godrej Industries Group at a corporate level.
The rollout, however, triggered a broader conversation on design originality. Critics pointed to similarities between the GI mark’s geometric composition and logos used by companies globally, raising questions about distinctiveness.
Responding to this, GIG said its intellectual property and legal review found that such overlaps are common in minimalist, geometry-led design systems. Basic forms such as circles and rectangles appear across dozens of brand identities worldwide, the company noted.
It added that the identifier emerged from an extensive design process and was chosen for its simplicity, allowing it to sit alongside the Godrej signature without competing visually. While acknowledging that elemental shapes may appear less distinctive in isolation, the group emphasised that the mark is part of a broader identity system that includes a custom typeface, sonic branding and other proprietary elements.
Following legal and ethical assessments, the company said it found no impediment to using the identifier, reiterating that the GI mark is a corporate tool not a consumer-facing symbol.
In short, the logo isn’t changing but the conversation around it certainly has.
