Brands
Samsung and Publica fast-forward their FAST alliance
MUMBAI: Now that’s what you call prime-time chemistry. Samsung Ads and Publica by IAS have renewed their multi-year global partnership, promising to make connected TV (CTV) ad breaks as smooth as the shows themselves.
Announced in New Delhi on 1 October, the deal sees Samsung Ads lean on Publica’s award-winning ad server and unified auction tech to boost revenue while keeping viewers glued to seamless, TV-like ad experiences.
Samsung TV Plus, the company’s free ad-supported streaming service, already beams out more than 3,500 channels worldwide, more than any other major FAST (Free Ad-Supported TV) platform, and reaches a staggering 88 million monthly users. With Publica’s technology under the hood, Samsung Ads aims to give brands precision targeting and advertisers first dibs on prime ad slots, without compromising on the viewer experience.
“Publica’s platform has helped us become the industry’s leading FAST service,” said Samsung Ads head of channel sales Joe Melaragno. “This next phase deepens our ability to deliver more high-quality content while maximising value for advertisers.”
Publica CRO Cameron Miille added, “Our solutions ensure Samsung Ads can curate exceptional CTV ad breaks as their audience continues to grow.”
From pod exclusivity to smarter auctions, the partnership is designed to make ads feel less like interruptions and more like part of the show, a win for both brands and binge-watchers.
Brands
Deepak Halder appointed CEO of Sarvottam India
Real estate veteran with 23 years’ experience takes the helm
MUMBAI: Sarvottam India has appointed industry veteran Deepak Halder as its chief executive officer, bringing more than two decades of experience in real estate and business strategy to the role.
Halder has built a reputation as a growth-focused leader during a career spanning over 23 years, including nearly two decades in the real estate sector. He began his journey in the industry in 2007 and has since held senior leadership roles at several prominent developers, including Bestech Group, Paras Buildtech, Hero Realty, ATS Infrastructure Ltd and Rajdarbar Group.
Across these organisations, Halder has been closely involved in shaping expansion strategies, strengthening brand positioning and steering large-scale residential and commercial project launches. His work has also centred on accelerating revenues while building strong customer-focused business models.
Interestingly, Halder’s professional roots lie in marketing. He started his career at a leading advertising agency, a background that continues to influence his approach to real estate leadership. The combination of brand-building insight and market intelligence has helped him craft strategies that connect closely with evolving consumer expectations.
At Sarvottam India, Halder is expected to steer the company’s next phase of growth, with a focus on innovation-led development and sustainable expansion. His leadership will centre on creating long-term value for customers, partners and stakeholders while strengthening the company’s presence in an increasingly competitive property market.
The appointment signals Sarvottam India’s intent to sharpen its strategic direction as it prepares for the next chapter in its growth story.
