Brands
AWL launches Kohinoor book on Basmati’s timeless legacy
MUMBAI: Rice has never read so well. AWL Agri Business Limited has served up Qisse kuchh khaas, a coffee table book that celebrates the aroma, allure and ageless appeal of Basmati rice.
The glossy volume was unveiled at World Food India 2025 in New Delhi by food processing minister Chirag Paswan and AWL managing director Angshu Mallick, in the presence of celebrity chef Kunal Kapur. Authored by padma shri awardee Pushpesh Pant, the book stirs up stories from royal banquets to modest kitchen tables, tracing Basmati’s journey as India’s most prized grain.
Kohinoor, AWL’s flagship rice brand, has long been synonymous with fine Basmati. With this book, it goes beyond the plate to capture the grain’s role in shaping traditions, festivals and family feasts. Readers can also dig into 15 recipes showcasing the versatility of Basmati, from rich biryanis to everyday fare.
“Basmati is more than food. It is heritage, nostalgia and a shared cultural bond,” said Mallick, adding that the launch reflected Kohinoor’s commitment to authenticity and taste. Pant called it his “humble attempt” to preserve the grain’s flavourful history for generations.
With Qisse kuchh khaas, Kohinoor is not just packaging rice but packaging memories, a fragrant reminder that some grains are truly timeless.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
