Ad Campaigns
Deadline extended for Pmvision2art creative contest
MUMBAI: Brush up your creativity. The government of Maharashtra’s department of cultural afairs, in collaboration with the Advertising Agencies Association of India, has extended the deadline for the Turn Vision into Art: Pmvision2art campaign to 15th October 2025.
The nationwide initiative invites designers, agencies, and creators to craft iconic posters celebrating India’s transformative programmes over the past decade, from Make in India and Digital India to Swachh Bharat Abhiyan, Atmanirbhar Bharat, Beti Bachao Beti Padhao, Skill India, and the International Day of Yoga.
Seventy-five winning entries will be showcased at major art galleries, featured in a commemorative coffee-table book, and highlighted on national platforms to inspire millions. Poster submissions should be A2 size and entries can be made via www.pmvision2art.com.
Minister of cultural affairs Ashish Shelar said, “Creativity has the power to shape how we remember history and imagine the future. Turn Vision into Art is our invitation to the nation’s creative minds to capture the essence of India’s progress through art.”
With this extension, the campaign offers artists a golden opportunity to make their mark while celebrating a decade of India’s visionary initiatives.
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
