Brands
Glow with the flow as Ashpveda and Dabur Newu light up festive beauty
MUMBAI: Looks like Ayurveda’s getting a glow-up this festive season! Ashpveda, the Ayurvedic beauty and wellness brand, has rolled out its Festive 2025 Collection, a line that blends ancient herbal wisdom with modern-day sparkle.
In a move to reach more beauty enthusiasts, Ashpveda’s full range of skincare, haircare, and personal care products is now available at 20 Dabur Newu stores across India. The partnership not only gives the brand a stronger retail footprint but also cements Dabur Newu’s position as a go-to destination for conscious, contemporary wellness.
“The Festive 2025 Collection embodies our belief in bringing the essence of Ayurveda into daily life, in a way that resonates with today’s celebrations,” said Hari Ram Rinwa, the brand’s spokesperson. “Our tie-up with Dabur Newu takes our commitment to authenticity, safety, and sustainability to more consumers across India.”
Crafted using clean, responsibly harvested herbs and traditional Ayurvedic methods, Ashpveda products are free from harmful ingredients and rooted in sustainability. To mark the occasion, the brand is also offering festive exclusives, including limited-edition combos, pre-launch products, and special offers at Dabur Newu outlets.
With this launch, Ashpveda isn’t just selling skincare, it’s bottling the spirit of Ayurveda for the festive glow-up every beauty lover deserves.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
