Brands
Spinny shifts gears for festive car carnival
MUMBAI: Talk about a festive spin on driving home happiness. As India lights up for the festive season, Spinny, the country’s trusted full-stack used car platform, has kicked off the ‘Festival of Spinny – October Edition’, a nationwide celebration that puts joy, and a few free cars, in the fast lane.
Running from October 4 to 31, the campaign gives customers across 25 plus cities the chance to win three cars absolutely free, bag assured gifts worth Rs three crore, and enjoy exclusive festive discounts across its Spinny Assured and Spinny Max collections of hatchbacks, sedans, and SUVs.
From first-time buyers in Bengaluru to families upgrading in Lucknow, the festival turns everyday purchases into moments of celebration. With transparent pricing, a 200-point quality check, and a 5-day money-back guarantee, Spinny promises a smooth ride from browsing to buying.
“Our festivals are about new beginnings, and every car purchase marks a milestone,” said Spinny senior vice president and business head Hanish Yadav. “The Festival of Spinny celebrates that emotion with unmatched value and trust, because every drive deserves to start with confidence.”
The platform has also rolled out price reductions of up to Rs 2 lakh on select models, anticipating GST changes earlier this year, a move that reaffirmed its focus on customer-first transparency.
As the campaign hits full throttle, Spinny is turning car buying into a festive affair, complete with rewards, trust, and a touch of sparkle on every road to new beginnings.
Brands
DeVANS sparks buzz with self-chilling beer can April Fools campaign
Godfather stunt racks up 7 million impressions, blending humour with hype
NEW DELHI: DeVANS Modern Breweries has stirred up the marketing pot with a playful yet high-impact campaign teasing a futuristic “self-chilling beer can” under its flagship Godfather label.
What began as a seemingly bold product innovation quickly turned into one of the most talked-about brand moments online, before being revealed as an April Fools’ Day prank. The reveal, however, did little to cool the buzz.
The campaign clocked over 7 million organic impressions across platforms including LinkedIn, Instagram, Facebook and X, with users debating whether the concept was a genuine breakthrough or clever marketing theatre. Thousands of shares and comments turned the idea into a full-blown conversation, drawing in both consumers and industry insiders.
The hook was simple but effective. A self-chilling can positioned as an on-the-go convenience product tapped into the imagination of younger, urban audiences. Add the timing around April Fools’ Day, and the campaign struck the perfect balance between curiosity and scepticism, keeping audiences guessing.
Marketing experts have pointed to the campaign as a case study in leveraging cultural moments. By leaving just enough ambiguity, the brand invited audiences to participate rather than simply observe, turning passive viewers into active contributors to the narrative.
“Godfather has always been an iconic brand, but iconicity must evolve to stay meaningful,” said DeVANS Modern Breweries chairman and managing director Prem Dewan. “The ‘Self-Chilling Can’ was our way of showing up in a cultural moment with confidence and a sense of humour.”
Beyond the numbers, the campaign signals a broader repositioning for Godfather. Long seen as a legacy beer brand, it is now leaning into youth culture, digital-first storytelling and topical engagement to stay relevant in a crowded alcobev market.
In a space where attention is fleeting, DeVANS has shown that sometimes the coolest idea is the one that keeps people guessing.
