Brands
Samsung ‘Solve for Tomorrow’ 2024 reveals 10 finalist teams for the grand finale
Mumbai: Samsung India has announced the Top 10 teams of ‘Solve for Tomorrow’ 2024, its flagship CSR programme. The top 10 teams will now advance to the grand finale where they will present their unique ideas to a grand jury comprising Samsung leadership and other key industry leaders. The shortlisted teams come from some of the country’s remotest regions, including Golaghat and Kamrup Rural in Assam, Jhalawar in Rajasthan, Udupi in Karnataka, and Bilaspur in Chhattisgarh, highlighting the programme’s deep regional penetration.
These finalists underwent a rigorous selection process involving multiple rounds of pitch presentations to Samsung jury members and mentoring sessions by experts from Samsung and Foundation for Innovation & Technology Transfer (FITT), IIT Delhi. As a reward, each of these 20 teams received a grant of Rs 20,000 for prototype development. In addition to this, the shortlisted teams from the youth track received latest Samsung Galaxy laptops while the teams from the school track received Galaxy tabs.
In the 3rd edition of the programme, students submitted their ideas under two overarching themes: ‘Community and Inclusion’ and ‘Environment and Sustainability.’ Under these broad themes, most of the ideas focused on tackling key issues such as education and resource access for underprivileged communities, challenges in experiential learning, digital literacy, water conservation, and arsenic pollution.
The teams also participated in an ‘Innovation Walk’, designed to provide mentoring, expert sessions and exposure to the students. This was held at various Samsung offices including Samsung R&D Centres in Bengaluru, and Noida, as well as the regional headquarters in Gurugram. The students participated in sessions that were instrumental in providing insights to the product development process, which also helped them improve their ideas. This was followed by a National Pitch Event, where the final 10 teams were selected.
“We are thrilled to witness the journeys of these 10 shortlisted teams from across the nation, which are nothing short of remarkable. The ‘Solve for Tomorrow’ programme has been able to expand the boundaries of creativity and capability for all participants, ultimately preparing them not only for the finale but for their future endeavours as well. Through the programme, we aim to equip the participants with technical skills, instill them with confidence and help them in thinking innovatively. As we approach the grand pitch event, we are excited to see how these participants will bring their path-breaking ideas to life and create positive social change,” said Samsung Southwest Asia corporate VP SP Chun.
“The innovation and creativity displayed by these young minds are truly inspiring. Samsung’s ‘Solve for Tomorrow’ programme has been a substantial contributor in providing these students with the right mentorship and training needed to refine, elevate and nurture their ideas. FITT takes immense pride in being a part of this esteemed platform, where young innovators are empowered with the skills and confidence that will remain integral to their future journeys,” said IIT Delhi managing director, FITT, Nikhil Agarwal.
This edition of the ‘Solve for Tomorrow’ 2024 programme has seen participants from some of the country’s most remote regions, including Imphal in Manipur, East Khasi Hills in Meghalaya, and Bilaspur in Chhattisgarh. All students were inspired to develop ideas aimed at addressing societal issues, fulfilling Samsung’s mission to leverage technological innovation to improve the lives of people, particularly those in underprivileged communities.
Here are the finalist 5 teams of the School Track and the problems they are solving
SkyGuard Wildfire Monitoring: Reduce the adverse impact of air pollution and wildlife risks on communities, especially those in peri-urban, rural, and forested areas by developing solutions that focus on environmental monitoring and public health improvement by providing real-time data to mitigate the adverse effects.
Eco Tech Innovator: The team is developing a solution to reduce the ill effects of arsenic contamination in drinking water sources, leading to reduction of essential minerals.
Praetor VR: The team envisions developing affordable VR-based learning solutions for students who cannot afford the expensive ones.
You: Provide support to the LGBTQ community by offering legal, and educational initiatives to encourage acceptance and equality.
HamaraLabs: Developed an app that gives course information, breaking it down to make decision-making easy.
Here are the finalist 5 teams of the Youth Track and the problems they are solving
Metal: Finding a solution to the problem of arsenic contamination, particularly in groundwater.
Team Hemta: Developed solutions to reduce the burning of agricultural waste.
BioD: Offering solutions to help the overdependence of single-use plastics that contribute to carbon footprint as well as oceanic and landfill pollution.
Ramdhan Lodha: Addresses agricultural challenges by offering sustainable and farmer-friendly solutions.
EnvTech: Offering groundwater solutions to help reduce overdependence on borewells.
Brands
Abhinav Rastogi named global marketing director for YouTube Shopping
Google veteran to scale creator commerce and expand shopping across global markets
SINGAPORE: Abhinav Rastogi has stepped into a new role as global marketing director for YouTube Shopping, marking the latest chapter in a more than decade-long career at Google.
Rastogi, who took on the position in February and is based in Singapore, will lead global marketing for YouTube Shopping, a platform designed to connect creators, viewers and merchants in a single ecosystem. His remit includes expanding the service into new markets and strengthening its positioning as a growth channel for both creators and brands.
In a reflective note on the transition, Rastogi pointed to a simple but powerful idea driving the role. For years, creators have quietly built trust with audiences through consistent and authentic content, and that trust often shapes purchasing decisions. What is changing now, he said, is the infrastructure around that behaviour. YouTube Shopping aims to make it easier for viewers to discover and buy products recommended by creators they already follow.
The scale is already significant. More than half a million creators have joined the programme, with recent expansion into Japan through a partnership with Rakuten signalling further global ambitions.
Rastogi believes the future of shopping on YouTube will be driven by a blend of creators, content and communities. In his view, it is the human voice behind the screen, not just the product, that ultimately builds trust and drives discovery.
Prior to this role, he served as director of marketing, YouTube Asia Pacific, where he led regional marketing across creator engagement, brand building and reputation. During that time, he played a key role in launching and scaling YouTube Shopping across eight markets in the region.
Earlier stints at Google include group product marketing manager, consumer apps, overseeing growth for products such as Search, Maps and Assistant across India and Southeast Asia, and product marketing manager roles spanning consumer apps and YouTube, where he contributed to launches including YouTube Music, YouTube Originals and YouTube Shorts.
Rastogi began his career in consulting with Boston Consulting Group and A.T. Kearney, before moving into the technology sector. He is an alumnus of Indian Institute of Management Calcutta and Indian Institute of Technology Kanpur.
Alongside his corporate role, he is also an active angel investor, backing early-stage startups in consumer technology and electric mobility across India and Southeast Asia.
As he settles into the new role, Rastogi is betting on a future where every video can double up as a storefront, and where commerce feels less like a transaction and more like a recommendation from a trusted voice.
