iWorld
Explurger goes global: India’s travel social app wins praise from Sonu Sood
MUMBAI: Bollywood actor and philanthropist Sonu Sood has put the spotlight on Explurger, a homegrown social media platform for travellers, echoing prime Minister Narendra Modi’s call for Indian innovation to go global.
Modi ji asked, and we delivered! ???
Explurger, a ‘Made In India’ social media app for travelers with more than 17M+ users worldwide. Growing from desi roots to global routes, we’ve brought the PM’s vision to life across 75+ countries, taking India to the world. Come, join it… pic.twitter.com/4EmoxCDlip
— Explurger (@explurger) October 7, 2025
Launched three years ago by Jitin Bhatia and Sonu Sood, Explurger has rapidly grown to over 17 million users worldwide. The travel-focused app combines AI-powered travelogues, real-time journey tracking, and community sharing, all under the mantra ‘Get Out – Get Social.’ Rather than endless scrolling, the platform encourages users to explore new destinations, check in with Explurge-ins, complete bucket lists, and earn gamified rewards.
“The Prime Minister’s call for innovation within India’s digital ecosystem highlights the country’s confidence in building its own technology frameworks,” said founder and CEO Jitin Bhatia. “Explurger embodies that mindset entirely developed in India, powered by Indian talent, and designed to resonate globally. We want to show that Indian tech can innovate and inspire on the world stage.”
PM Modi has repeatedly emphasised the importance of homegrown solutions. In a recent speech, he urged Indians to buy and sell Swadeshi goods and nurture platforms that meet domestic needs while competing internationally.
With its unique blend of real-world adventure and social connectivity, Explurger has become a shining example of Make-in-India ingenuity in the social media space. As the platform continues its global push, it demonstrates that India isn’t just building apps, it’s building experiences that travel the world.
iWorld
Prime Video bets big on India with global originals, films and franchise expansion
Execs highlight scale, travelability and new IP bets as India anchors global strategy
MUMBAI: At Prime Video Presents 2026, the message was clear and confident. India is not just part of the plan, it is central to it.
In a lively fireside chat hosted by filmmaker Karan Johar, Kelly Day, vice president of prime video and amazon mgm studios international, Nicole Clemens, vice president of international originals, and Gaurav Gandhi, vice president for Apac and Anz, laid out an ambitious roadmap. Think bigger stories, wider reach and a sharper focus on building franchises that travel.
Kelly Day, a regular visitor to India, set the tone early. Calling the country “one of the most important markets globally”, she pointed to the sheer scale and diversity of audiences as a driving force behind Prime Video’s growth. Indian Originals, she said, are not just local hits but global engines powering subscriptions and engagement.
That global appeal is already visible. According to Clemens, around 25 percent of viewership for Indian content now comes from outside the country. Shows rooted deeply in local culture are finding fans worldwide, proving that specificity, when paired with universal themes, travels well. From gritty dramas to sharp thrillers, Indian storytelling is increasingly crossing borders with ease.
Clemens, who joined recently to lead international originals, was particularly upbeat about India’s creative range. She highlighted a growing slate of over 100 shows in development and production, with more than 60 percent returning for multiple seasons. For her, the formula is simple. Authentic stories, told well, resonate everywhere.
Adding to the buzz, she teased new and returning titles, alongside a fresh superhero universe, the Kalyug Warriors. It signals a push into new genres while doubling down on familiar fan favourites.
If content is king, distribution is the clever courtier. Day outlined Prime Video’s layered business model in India, which blends subscription, rentals, add on channels and ad supported viewing through Amazon MX Player. The idea is straightforward. Give viewers choice, whether they want premium, free or pay per view.
India, she noted, has also become a testing ground for innovation. Tiered pricing, mobile only plans and language diversity have all been sharpened here before being exported to other markets. In many ways, the India playbook is now influencing global strategy.
For Gaurav Gandhi, the next chapter is about scale with intent. He outlined four priorities. Making Prime Video more accessible, pushing Indian content globally, building stronger franchises and supercharging the films business.
On films, the platform is moving beyond licensing into co productions and now theatrical releases in partnership with amazon mgm studios. These films will eventually stream on Prime Video, creating a full circle from cinema halls to living rooms across 240 countries.
Franchise building remains another key pillar. With hits like The Family Man, Mirzapur and Panchayat already enjoying multi season success, the focus is now on creating the next wave of enduring IP. Newer titles are already lining up for second seasons, signalling a steady pipeline.
What stood out through the conversation was a shared belief. Streaming in India is still in its early innings, and the runway is long. With a mix of local flavour and global ambition, Prime Video is betting that stories from India will not just stay at home, but travel far and wide.
Or as the executives seemed to suggest, the world is watching and India has plenty more to show.
