MAM
Marathon runner trades super-app for banking sprint
MUMBAI: Sheran Mendiratta Mehra has laced up her running shoes for a new race. The marketing veteran who helped build Tata Digital’s super-app to 100m-plus users has joined IndusInd Bank as chief marketing officer this September, leaving behind a six-year stint that transformed India’s digital commerce landscape.
At Tata Digital, Mehra wore multiple hats with characteristic stamina. As chief business officer since July 2024 and chief brand officer cum business head for hotels since April 2022, she orchestrated the brand strategy for one of India’s most ambitious digital ventures. Before that, she spent nearly three years as chief brand officer, shaping product design and brand identity from the ground up.
Her CV reveals her wide exposure to financial services and hospitality marketing. Six years at DBS Bank as executive director for group strategic marketing and communications, where she also championed social entrepreneurship through the bank’s corporate social responsibility arm. Stints at Dhanlaxmi Bank, Barclays and HSBC showcased her knack for turnarounds—she pushed top-of-mind recall to 52 per cent during Barclays’ India launch and co-led the country’s first mobile banking service, Hello Money.
Earlier pit stops included heading resort marketing at Mahindra Holidays, where she boosted wallet share by 25-30 per cent, and agency-side roles at Ogilvy & Mather and Lintas, where she cut her teeth relaunching Huggies with sales surging over 15 per cent.
The 25-year marketing strategist brings more than spreadsheets and campaigns to IndusInd. A distance runner for over a decade, Mehra champions the notion that peak performance in the boardroom and on the trail aren’t mutually exclusive. She’s vocal about mentoring female leaders in tech whilst maintaining her daily running practice—a fitting metaphor for someone who sees finish lines as starting points.
IndusInd just hired someone who runs towards challenges, not away from them.
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
