Ad Campaigns
Kraftshala marks Teacher’s Day with #LessonsThatLast campaign
Mumbai: In a heartwarming tribute to teachers, Kraftshala, an ed-tech platform for sales and marketing jobs has launched its latest campaign #LessonsThatLast. With this new campaign, they have attempted to put the spotlight on the educators who have not only imparted knowledge but are also instrumental in shaping careers and lives.
The campaign #LessonsThatLast centers around a poignant and engaging video tribute, featuring industry experts and mentors from Kraftshala sharing personal stories of how their teachers have influenced their professional journeys. It’s a celebration of the wisdom, encouragement, and sometimes tough love that educators provide, which continues to guide and inspire long after the classroom doors have closed.
Commenting on the heartfelt initiative, Kraftshala founder & CEO, Varun Satia said, “Teachers are more than just our guides through academic subjects—they mold our futures. Through #LessonsThatLast, we’re making a small attempt at honoring these extraordinary individuals by showing how their teachings have shaped our successes and made us who we are today.”
The video tribute is a series of anecdotes from various industry leaders who are also the prestigious mentors of Kraftshala, revealing all the profound ways their teachers impacted their lives. Varun Sethi, Management Consultant, Accenture an alumnus of IIM Kozhikode recalls how Professor Matthew used innovative teaching methods to challenge and reshape his self-perceptions, leaving a lasting impact on his personal and professional outlook.
Digital Freak campaign manager Megha Jain recalls her journey with her teacher Archana ma’am, “I was incredibly shy and lacked confidence in school. Archana Ma’am not only celebrated my achievements but also focused on my strengths, which played a crucial role in building my self-esteem.”
Another expert, Sogolytics SEO manager Sadashiv Pal highlighted how despite his school’s limited resources, Bhosle emphasized personal development with such flair. Her impeccable demeanor and English proficiency helped him overcome insecurities, enabling him to speak confidently in public.
Additionally, other Kraftshala mentors including TurboHire VP sales & strategy Fahad Mistry; Delhivery director marketing, Ayushi Mona Singh; Verse & co-founder & CEO Pratham Junius also shared their cherished memories with their favorite teachers in the campaign.
Kraftshala’s #LessonsThatLast campaign is a celebration of the lasting impact of teachers. The video highlights how their lessons go beyond the classroom, continuing to shape students’ futures. The campaign features contributions from students who have documented the influence of their teachers, many of whom are now mentoring emerging sales and marketing talent at Kraftshala.
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NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
