Ad Campaigns
Kraftshala marks Teacher’s Day with #LessonsThatLast campaign
Mumbai: In a heartwarming tribute to teachers, Kraftshala, an ed-tech platform for sales and marketing jobs has launched its latest campaign #LessonsThatLast. With this new campaign, they have attempted to put the spotlight on the educators who have not only imparted knowledge but are also instrumental in shaping careers and lives.
The campaign #LessonsThatLast centers around a poignant and engaging video tribute, featuring industry experts and mentors from Kraftshala sharing personal stories of how their teachers have influenced their professional journeys. It’s a celebration of the wisdom, encouragement, and sometimes tough love that educators provide, which continues to guide and inspire long after the classroom doors have closed.
Commenting on the heartfelt initiative, Kraftshala founder & CEO, Varun Satia said, “Teachers are more than just our guides through academic subjects—they mold our futures. Through #LessonsThatLast, we’re making a small attempt at honoring these extraordinary individuals by showing how their teachings have shaped our successes and made us who we are today.”
The video tribute is a series of anecdotes from various industry leaders who are also the prestigious mentors of Kraftshala, revealing all the profound ways their teachers impacted their lives. Varun Sethi, Management Consultant, Accenture an alumnus of IIM Kozhikode recalls how Professor Matthew used innovative teaching methods to challenge and reshape his self-perceptions, leaving a lasting impact on his personal and professional outlook.
Digital Freak campaign manager Megha Jain recalls her journey with her teacher Archana ma’am, “I was incredibly shy and lacked confidence in school. Archana Ma’am not only celebrated my achievements but also focused on my strengths, which played a crucial role in building my self-esteem.”
Another expert, Sogolytics SEO manager Sadashiv Pal highlighted how despite his school’s limited resources, Bhosle emphasized personal development with such flair. Her impeccable demeanor and English proficiency helped him overcome insecurities, enabling him to speak confidently in public.
Additionally, other Kraftshala mentors including TurboHire VP sales & strategy Fahad Mistry; Delhivery director marketing, Ayushi Mona Singh; Verse & co-founder & CEO Pratham Junius also shared their cherished memories with their favorite teachers in the campaign.
Kraftshala’s #LessonsThatLast campaign is a celebration of the lasting impact of teachers. The video highlights how their lessons go beyond the classroom, continuing to shape students’ futures. The campaign features contributions from students who have documented the influence of their teachers, many of whom are now mentoring emerging sales and marketing talent at Kraftshala.
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Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
