Brands
Max Fashion gets a makeover that fits the future
MUMBAI: Looks like Max Fashion just hit refresh. The homegrown style favourite has unveiled a brand-new identity and flagship store at Bengaluru’s Phoenix Marketcity, marking a bold stride from racks to experiences.
The new look isn’t just a logo glow-up, it’s a mindset shift. With a clean, modern design language and an emphasis on how shoppers feel inside the store, Max is moving from being product-first to experience-led. Think open layouts, warm lighting, ambient music, and even a signature scent, all crafted to make fashion feel personal, social, and selfie-ready.
“Max Fashion has always stood for great style, but today’s customers want more: relevance, ease, and inspiration,” said Max Fashion CEO Sumit Chandna. “Our new identity celebrates individuality while keeping the value promise that Max is known for.”
The 12,000 square feet flagship store brings this fresh philosophy to life with a dramatic “fashion theatre” display, curated trend edits, and intuitive store navigation that makes shopping feel effortless. Trial rooms come with flattering lighting, checkout happens via sleek digital POS counters, and the “endless aisle” feature lets customers browse more sizes and styles online.
From bold visuals to reimagined collections featuring easy fits and modern cuts, Max’s reboot is designed for a generation that wants to look good and feel good while doing it.
With over 500 stores across 140 cities, Max plans to roll out this identity nationwide in the coming months, setting a new tone for value fashion that’s modern, connected, and confidently Indian.
New look. New vibe. Same Max magic, just made for now.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
