Brands
Drivex rides home with heartwarming Diwali campaign
MUMBAI: Drivex, India’s pioneering pre-owned two-wheeler brand, has launched a touching new campaign, Ride Back Home, celebrating the spirit of togetherness, gratitude, and the emotional pull of returning home for Diwali.
Dedicated to those who work away from their families, the campaign honours the journeys that people take to build a better life. For Drivex, a two-wheeler isn’t just transport; it’s a bridge between distance and belonging.
“In a season filled with gifts and glitter, we wanted to celebrate something deeper, the joy of going home,” said Drivex head of marketing Vipin Yadav. “Diwali is about moments of connection. Every ride tells a story, and this campaign celebrates those that lead us back to where we truly belong – home.”
To spread the festive spirit further, Drivex has also introduced Light Up With Drivex, a social initiative inviting people to recognise everyday heroes who make life brighter. Participants are encouraged to tag someone they believe truly deserves a scooter and share, in one heartfelt line, why that person deserves to win, whether for their kindness, hard work, or selfless spirit. One deserving participant will receive a Drivex TVS Jupiter worth Rs 85,000, symbolising how one thoughtful gesture can light up many lives.
Drivex director Narain Karthikeyan added, “As Diwali approaches, many wish to go home but are held back by costly travel or tight schedules. Sometimes, all it takes is two wheels and a bit of determination to close that distance. With Ride Back Home, we’re celebrating the power of mobility to connect hearts.”
Running through October 31, the campaign invites India to celebrate connection over consumption and reminds everyone that sometimes, the brightest light isn’t found under the lamps, it’s found at the end of the road home.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
