Brands
Titan ticks the moments that matter this Diwali
MUMBAI: Titan, India’s leading watchmaker, has launched a heartwarming festive campaign that captures the essence of what truly matters, spending time with loved ones. Titled A Promise of Time, the film celebrates the quiet magic of shared moments, showing that the most precious gifts aren’t wrapped in boxes but lived in memory.
Set against the familiar glow and excitement of Diwali, the film follows two siblings rediscovering the joy of togetherness. As lights twinkle and festivities unfold, their unspoken emotions and deep bonds take centre stage, ending on Titan’s iconic melody, a note that lingers like nostalgia itself. The narrative beautifully reinforces the idea that gifting a Titan watch is not about measuring time, but cherishing it.
Titan Watches marketing head Aparna Ravi said, “With this campaign, we wanted to celebrate meaningful gifting and remind people that when you give a Titan, you are giving more than a watch, you are promising time together. Utsav by Titan expresses that promise, saying, ‘I am here, I value you, and these moments we share matter.’”
Ogilvy South executive creative director Aarti Nichlani added, “Titan has always told stories that speak to the heart. A Promise of Time encourages people to pause from their busy lives and make time for those who matter most, not just on Diwali, but every day. A Titan watch is the perfect symbol of that promise.”
As homes across India light up, Titan invites everyone to pause, reconnect, and celebrate the gift of shared time. This festive season, a Titan is more than a watch, it is a reminder to treasure every moment spent with those who matter most.
Brands
Big Bowl appoints Lyxel & Flamingo as social and media partner
QSR brand eyes next growth phase after crossing Rs 100 crore ARR milestone
MUMBAI: Big Bowl, one of India’s largest bowl-format quick service restaurant brands from Lenexis Foodworks, has appointed Lyxel & Flamingo (L&F) as its social and media partner as it prepares for its next phase of growth.
The partnership comes after the brand crossed the Rs 100 crore annual recurring revenue milestone in 2025 and aims to help accelerate its journey towards Rs 150 crore ARR in its fifth year since launch.
Big Bowl currently operates more than 250 kitchens across 50 cities and has emerged as a major player in India’s organised bowl-format food segment. Built around hearty portions and delivery-first convenience, the brand offers a wide mix of Indian, Chinese and fusion bowls designed for quick, affordable and portable consumption.
As urban consumers increasingly gravitate towards easy-to-carry and value-driven meal formats, the company sees the bowl category as a scalable format aligned with modern eating habits.
With the appointment of Lyxel & Flamingo, Big Bowl plans to consolidate its social media and digital media operations under a single partner. The move is intended to sharpen its digital reach, strengthen youth-focused storytelling and improve performance marketing outcomes.
Lyxel & Flamingo, one of India’s largest independent digital-first agencies, manages more than 350 brands and oversees advertising spends exceeding $100 million across its network.
Under the mandate, the agency will handle Big Bowl’s social media strategy, content development, digital performance marketing, media planning and buying, as well as campaign amplification across platforms.
Commenting on the partnership, Lenexis Foodworks founder and director Aayush Madhusudan Agrawal said, “Big Bowl has scaled rapidly to cross Rs 100 crore ARR and established itself as one of the largest bowl-format brands in the country. As a delivery-first, digitally native brand, our next phase of growth will be driven by sharper performance systems and stronger brand storytelling. Consolidating social and media with Lyxel & Flamingo allows us to integrate data, creativity and media precision as we scale towards our next revenue milestone.”
Lenexis Foodworks marketing head Vikas Iyer, added that the delivery-led category requires content, media and performance marketing to work closely together.
“With Lyxel & Flamingo, we aim to build a sharper social voice, stronger acquisition systems and measurable impact, ensuring the brand scales not just in presence but also in precision,” he said.
Lyxel & Flamingo chief executive officer Dev Batra, said the agency will combine data-driven marketing with creative storytelling to support Big Bowl’s growth. “Big Bowl brings the flavour, and L&F brings the fire. Our strategy combines data-led performance with engaging storytelling to help build a strong digital brand presence while delivering measurable business results,” he said.
With this partnership, Big Bowl is looking to strengthen its position as a digitally driven QSR brand, blending brand-building with performance marketing as it scales within India’s rapidly growing organised food delivery market.
