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Vinod Cookware cooks up festive magic on Rasoi
MUMBAI: Stirring up the pot this festive season! Vinod Intelligent Cookware is turning up the heat on regional engagement by partnering as co-powered sponsor of Rasoi, Colors Gujarati’s long-running cooking show. The collaboration kicked off on 1 October 2025 and will span 158 episodes, running through the festive season.
The integration brings Vinod’s flagship range: pressure cookers, kadhais, frypans, tawas, and steamers, front and centre. From logo placements and anchor mentions to in-content integration and strategic product placements, the brand ensures viewers get a full helping of visibility throughout the campaign.
Rasoi, a cultural mainstay for over 20 years with more than 6,600 episodes and 20,000 recipes aired, is hosted by Dhvani Trivedi, Harsh Bhatariya, Riya Makwana, and Rudra Tumdi. The show blends authentic vegetarian recipes with modern, healthier twists, making it an ideal platform for Vinod Cookware to connect with Gujarati households during the festive season.
Vinod Cookware India managing director Sunil Agarwal said, “Partnering with a culturally trusted show like Rasoi allows us to showcase our product innovations while engaging deeply with regional households. It reflects our strategy of blending tradition with modern cooking solutions, ensuring healthier and more enjoyable meals.”
Network Advertising president-media Priya Jacob added, “This partnership is about more than presence; it is about connecting with families through a show they trust, creating meaningful brand engagement and reinforcing Vinod Cookware’s authentic identity.”
The move adds to Vinod Cookware’s impressive portfolio of partnerships, which includes Masterchef India, Kaun Banega Crorepati, and regional collaborations with Zee Marathi and Amrita Television. Its ongoing digital campaigns have also garnered over 170 million views, demonstrating the brand’s strength across platforms.
Founded in 1962 by Rajeram Agarwal, Vinod Intelligent Cookware is a leading manufacturer of premium stainless-steel cookware, with 400 plus products and a global presence since 1990. Known for hygienic pressure cookers and innovative solutions, the brand continues to blend tradition with modern technology to cater to evolving Indian kitchens.
NEW DELHI: Hamdard Laboratories gathered a cross-section of India’s achievers in New Delhi on Friday, handing out the Hakeem Abdul Hameed Excellence Awards to figures who have left their mark across healthcare, education, sport, public service and the arts.
The ceremony, attended by minister of state for defence Sanjay Seth and senior officials from the ministry of Ayush, celebrated individuals whose work blends professional success with a sense of public purpose. It was as much a roll call of achievement as it was a reminder that influence is not measured only in profits or podiums, but in people reached and lives improved.
Among the headline awardees was Alakh Pandey, founder and chief executive of PhysicsWallah, recognised for turning affordable digital learning into a mass movement. On the sporting front, Arjuna Awardee and kabaddi player Sakshi Puniya was honoured for her contribution to the game and for pushing women’s participation onto bigger stages.
The cultural spotlight fell on veteran lyricist and poet Santosh Anand, whose songs have echoed across generations of Hindi cinema. At 97, Anand accepted the honour with characteristic humility, reflecting on a life shaped by perseverance and hope.
Healthcare honours spanned both modern and traditional systems. Manoj N. Nesari was recognised for strengthening Ayurveda’s place in national and global health frameworks. Padma shri Mohammed Abdul Waheed was honoured for his research-backed work in Unani medicine, while padma shri Mohsin Wali received recognition for his long-standing contribution to patient-centred care.
Education and social development also featured prominently. Padma shri Zahir Ishaq Kazi was honoured for decades of work in education, while former Meghalaya superintendent of Police T. C. Chacko was recognised for public service. Goonj founder Anshu Gupta received an award for his dignity-centred rural development initiatives, and the Hunar Shakti Foundation was honoured for empowering women and young girls through skill development.
The Lifetime Achievement Award went to former IAS officer Shailaja Chandra for her long career in public healthcare and governance, particularly in the traditional systems under Ayush.
Speaking at the event, Hamdard chairman Abdul Majeed said the awards were a tribute to those who combine excellence with empathy. “These awardees reflect Hakeem Sahib’s belief that healthcare, education and public service must ultimately serve humanity,” he said.
Minister Seth struck a forward-looking note, saying India’s young population gives the country a unique opportunity to become a global destination for learning, health and wellness by 2047.
The ceremony also featured the trailer launch of Unani Ki Kahaani, an upcoming documentary starring actor Jim Sarbh, set to premiere on Discovery on 11 February.
Instituted in memory of Unani scholar and educationist Hakeem Abdul Hameed, the awards have grown into a national platform that celebrates those building a more inclusive and resilient India. For one evening at least, the spotlight was not just on success, but on service with substance.
