Brands
Senco makes gold dreams shine with 9 carat festive launch
MUMBAI: Senco Gold & Diamonds is striking gold this festive season with the launch of its all-new 9-carat jewellery collection, priced from under Rs 7,000. At a time when soaring gold prices have kept many buyers on the sidelines, Senco’s latest move makes real gold accessible to a wider audience, combining style, sentiment, and affordability.
The collection caters to everyday wear, festive gifting, and first-time buyers, offering a wide range of designs from pendants, earrings, and rings to deity-inspired pieces, diamond-studded accents, and contemporary geometric styles. Each piece embodies Senco’s hallmark craftsmanship, ensuring beauty and trust remain uncompromised.
“With Dhanteras and Diwali around the corner, our 9 carat gold collection allows more people to own real gold without stretching their budgets,” said Senco Gold & Diamonds CEO Suvankar Sen. “With hallmarking in place, customers can shop with confidence knowing they’re getting both quality and value.”
Director Joita Sen added, “Though the karatage is lower, the design, detailing, and craftsmanship remain true to Senco’s heritage. This launch builds on the success of our 18 carat and 14 carat, bridging aspiration with accessibility.”
The initiative also aligns with the government of India and BIS’s efforts to include lower karatages like 9 carat in the hallmarking framework, ensuring authenticity and quality assurance for budget-conscious buyers.
With consumer preferences shifting towards lightweight, wearable jewellery, Senco’s 9 carat collection taps into this trend, offering strength, style, and affordability. This festive season, Senco ensures that everyone can celebrate milestones, joy, and tradition with real gold in hand.
Brands
33 per cent of women believe the salary scale is rigged: Naukri report
Voices @ Work study finds rising calls for equal pay audits and lingering bias
MUMBAI: Progress may be visible in India’s workplaces, but many women still feel the need to tread carefully. A new report by Naukri reveals that one in two women hesitate to disclose marriage or maternity plans during job interviews, worried that such information could influence hiring decisions.
The findings come from the second edition of Naukri’s annual Voices @ Work International Women’s Day report, titled “What Women Professionals Want.” Drawing insights from more than 50,000 women across over 50 industries, the survey sheds light on evolving workplace aspirations alongside the biases that continue to hold women back.
One of the report’s most striking insights is the growing demand for equal pay audits. The share of women calling for regular pay parity checks has climbed to 27 per cent this year, up from 19 per cent a year ago. The demand now stands alongside menstrual leave as the most sought after workplace policy.
Interestingly, the call for pay transparency grows louder higher up the income ladder. Nearly half of women earning between Rs 50 lakh and Rs 1 crore annually say equal pay audits are a priority, suggesting that pay gaps become more visible as women move up the career ladder.
At the same time, confidence and ambition appear to be rising. About 83 per cent of women say they feel encouraged to pursue leadership roles, a significant jump from 66 per cent last year. Cities in southern India appear particularly supportive, with Hyderabad leading the way as 86 per cent of respondents there reported encouragement to step into leadership positions. The education sector recorded the highest sense of encouragement at 87 per cent.
Yet the report also highlights a growing trust deficit around pay equity. Nearly one in three women, or 33 per cent, say they do not believe men and women are paid equally at their workplace. That figure has risen from 25 per cent last year, pointing to widening perceptions of disparity as careers progress.
Bias in hiring and promotions continues to be the biggest hurdle. About 42 per cent of respondents say workplace bias is the main challenge for women from diverse backgrounds. The concern is consistent across major metros, with Chennai and Delhi NCR reporting similar levels.
Reluctance to discuss personal milestones during hiring processes is also widespread. While 34 per cent overall said they hesitate to share marriage or maternity plans in interviews, the anxiety increases with experience. Among professionals with 10 to 15 years of work experience, the figure rises to 40 per cent.
Info Edge group CMO Sumeet Singh, said the data reflects both progress and unfinished work. “Behind every data point in this report is a woman who is ambitious. The fact that 83 per cent feel encouraged to lead is something to celebrate. However, the fact that one in two still hide their marriage or maternity plans in interviews tells us the work is far from done. As India’s leading career platform, it felt not just important but necessary for us to shine a light on these gaps through the second edition of our report,” he said.
The report suggests that while ambition among women professionals is growing, structural changes around pay transparency, fair hiring and supportive policies will be key if workplaces hope to keep pace.
