Brands
Lacoste serves up festive flair with its new court of light collection
MUMBAI: This festive season, Lacoste is acing the fashion game quite literally. With its new campaign Court of Light, the French fashion-sport icon transforms the tennis court into a stage of celebration, where elegance meets energy and the festive spirit rallies in full swing.
The campaign arrives alongside the launch of the Lacoste Sleeveless Jacket, created exclusively for the Indian market. Designed for effortless styling, the jacket pairs perfectly with Lacoste’s knitted kurtas, signature polos, crisp shirts, or laid-back tees making it a versatile addition to every festive wardrobe. It’s sport-chic with a cultural twist, a serve that’s both stylish and seasonal.
Rooted in Lacoste’s tennis heritage, Court of Light reimagines a festive soirée set on a tennis court friends and family gather under fairy lights, dining, laughing, and rallying through friendly matches. The visual storytelling captures the motion and joy of Indian festivity, blending it seamlessly with Lacoste’s understated sophistication.
From iconic polos, shirts, dresses, and skirts to footwear and premium accessories, the campaign showcases Lacoste’s full festive line-up. The knitted kurta, already a hit among Indian fans returns this year, now joined by the newly launched sleeveless jacket, adding a modern edge to timeless celebration wear.
“Festive moments in India are rich with tradition, emotion, and expression and Lacoste is proud to be part of that cultural rhythm,” said Lacoste India managing director and CEO Rajesh Jain. “With the Court of Light campaign and the new exclusive sleeveless jacket, we bring together the brand’s timeless French elegance and India’s vibrant festive spirit. It’s about celebrating refinement and joy with effortless sophistication.”
Available across Lacoste boutiques in India and online at www.lacoste.in, the collection embodies the best of both worlds French polish and Indian passion.
Because this season, fashion isn’t just about what you wear, it’s about how brightly you play your part on the Court of Light.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
