Brands
Bioderma teams up with Soha Ali Khan’s podcast to talk skincare & SPF
MUMBAI: Skincare and sunshine? Turns out, they need more than just good vibes to get along.
Bioderma, the French skincare brand trusted by dermatologists worldwide, has joined forces with Soha Ali Khan’s popular podcast All About Her for a special episode dedicated to one of the most essential, yet often skipped, steps in skincare: sunscreen.
In this newly released episode, Soha Ali Khan is joined by celebrated dermatologist Jyoti Aneja to unpack why sun protection is far from just a summer fling. Together, they bring a balance of personal experiences and expert-backed science to the conversation, breaking down the myths and musts of SPF in an easy, relatable way.
Soha shares how Bioderma’s Photoderm Crème has become her go-to: a dermatologist-approved formula that not only protects but also keeps her dry and sensitive skin hydrated and comfortable through the day. “It’s about finding something that works with your skin, not against it,” she notes during the episode, highlighting the difference trusted skincare can make.
Aneja echoes that sentiment, pointing out that Bioderma’s products are backed by years of dermatological research. With broad-spectrum protection and gentle ingredients tailored to various skin types, the Photoderm range reflects the brand’s commitment to skin health and everyday protection — not just cosmetic appeal.
Speaking about the collaboration, NAOS director – marketing, ecommerce & modern trade Roshan Kunder said, “At Bioderma, we believe skincare begins with understanding your skin and trusting dermatological expertise. This podcast episode reflects that philosophy beautifully, merging real stories with scientific credibility to help consumers make informed skincare choices.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
