DTH
Big Blue Marble launches managed TV-as-a-service for global operators
MUMBAI: Big Blue Marble, the international media technology brand formed by Austria’s ORS group and video streaming experts Insys VT, has unveiled a new managed end-to-end TV-as-a-service platform designed for cable operators and OTT service providers worldwide.
The platform is built to empower Tier 2 and Tier 3 operators with a ready-to-deploy, multi-tenant service model that allows customisation to reflect each operator’s brand and offering, while delivering a seamless and modern entertainment experience to viewers.
At the core of the platform lies the 3ready Framework from 3 Screen Solutions (3SS), which powers the viewer-centric Android TV custom launcher and applications for Android TV, Samsung, and LG Smart TV platforms. Meanwhile, SEI Robotics provides the hardware foundation with its cost-effective Android TV-based set-top boxes (STBs).
“We are so excited to launch our new TV-as-a-Service platform and empower more and more service providers to take their TV service businesses to the next level,” said Big Blue Marble Group chief customer officer Thomas Langsenlehner.
The newly introduced Android TV STB from SEI Robotics is designed for reliability and essential functionality, featuring an Amlogic 5th generation Soc, 3gb RAM, and 16gb flash storage. Together, these components enable a smooth, high-performance viewing experience.
The platform’s comprehensive configuration capabilities allow service providers to tailor the user interface and functionality to their brand. Smaller operators can benefit from economies of scale while gaining access to proven technology across both hardware and software. Subscribers, in turn, can expect intuitive navigation, rich content discovery, and consistent streaming performance.
The collaboration also marks a continuation of Big Blue Marble’s partnership with 3SS, which began five years ago. “We’re extremely proud that Big Blue Marble continues to trust the 3SS team to help deliver superior OTT entertainment to operators all around the globe,” said 3SS managing director Kai-Christian Borchers.
Adding to that, SEI Robotics CEO Jeff Yin, commented, “Both regional and local operators are now gaining a powerful opportunity to differentiate and provide their service providers with advanced and proven set-top box technology that enhances first-rate entertainment experiences.”
With this new venture, Big Blue Marble is positioning itself as a global enabler for next-generation television services, combining the strengths of content, technology, and innovation into a single, managed ecosystem.
DTH
Dish TV launches ‘Kuch chhota sa’ campaign for TV flexibilit
New campaign highlights 190+ channels, Always-On service, Rs 99 Freedom Pack.
MUMBAI- Sometimes, the smallest remote click can fix the biggest daily friction and Dish TV is betting on exactly that insight. The company has rolled out a new campaign built around the thought ‘Kuch chhota sa karne par, life hogi behtar’, turning everyday viewing annoyances into a case for simpler, more reliable television access.
The campaign taps into a familiar household reality: millions of viewers continue to rely on free-to-air channels but increasingly want the flexibility of premium content, often ending up with a patchy and inconsistent viewing experience. Dish TV positions itself as the middle path—a structured yet flexible alternative that promises continuity without complexity. At its core is the pitch of an “Always-On” service, designed to keep content accessible even when recharge timelines slip, effectively reducing one of the most common friction points in DTH consumption.
To strengthen this proposition, the platform is offering access to over 190 channels, alongside a flexible pricing hook through its Freedom Pack, starting at Rs 99. The pack is positioned as a seasonal companion particularly relevant during high-engagement periods such as cricket tournaments, school holidays and festive windows, when content consumption spikes but users may not want long-term commitments.
Conceptualised by Enormous, the campaign unfolds through two master films and three short edits rooted in slice-of-life storytelling. From a husband quietly navigating around his sleeping wife to siblings striking a compromise over a coveted window seat, the narratives lean into humour and relatability rather than heavy messaging. The underlying idea remains consistent: small adjustments can meaningfully improve everyday experiences.
The rollout spans a full 360-degree media mix, including television, digital platforms, on-ground activations, point-of-sale visibility, Google Display Network placements and influencer-led content, signalling a push for both scale and contextual engagement.
As viewing habits continue to evolve in a hybrid ecosystem of free and paid content, Dish TV’s latest play reflects a broader industry shift where reliability and flexibility are increasingly positioned as differentiators, not just add-ons. In a market crowded with choice, the brand’s wager is simple: sometimes, it’s the smallest tweak that keeps audiences tuned in.
