Brands
Thunderplus, Bijliride team up to power India’s EV charging network
MUMBAI: If chai breaks could charge your scooter, India’s EV story just got its perfect plug. Thunderplus, the country’s fastest-growing EV charging network, has teamed up with Bijliride, a SaaS-powered electric two-wheeler rental platform, to supercharge urban mobility with a partnership that’s equal parts speed, sustainability, and smarts.
The alliance aims to zap away India’s biggest EV worries, range anxiety and charging delays by integrating battery-swapping and fast-charging services across all 250 plus Thunderplus hubs. Think of it as the digital-age pit stop for everyone from gig workers on the go to students zipping through city traffic.
Under this collaboration, every Thunderplus hub will now feature BijliRide battery-swapping machines, allowing users to swap batteries in seconds instead of waiting for hours. For those who’d rather top up than swap out, there’s the new “Thunder Tej” 12 kW LEVDC fast charger, which powers two- and three-wheelers to 80 per cent in just 10 minutes, the time it takes to sip a cutting chai.
“At Thunderplus, we believe in collaboration over competition,” said Thunderplus CEO Rajeev YSR. “Our hubs will now evolve into multi-activity economic centres, offering not just fast charging but battery swapping and community access points for EV users.”
Hyderabad where Bijliride first plugged in continues to lead India’s electric mobility charge. The city’s vibrant mix of professionals, gig workers, and students makes it the perfect launchpad for Bijliride’s hub-and-spoke STAR expansion model.
“Our goal is simple make sustainable mobility as easy and convenient as ordering a cab,” said Bijliride CEO and co-founder Shivam Sisodiya. “By combining ThunderPlus’s infrastructure with our rental ecosystem, we’re creating connected pickup and drop-off points with charging, swapping, and service support all under one roof.”
The result? A city where no EV user is more than a few minutes from power. Whether it’s a delivery rider racing against time or a commuter heading to college, the partnership ensures smooth, stress-free rides without the dreaded battery panic.
Thunderplus and Bijliride also see this as the start of a nationwide circuit. After powering Hyderabad, Bijliride plans to roll out its STAR model in Delhi, Mumbai, and Bengaluru, expanding its 24/7 operational hubs and integrating charging, swapping, and rentals across India’s major metros.
For now, the first 24/7 flagship hub in Madhapur, Hyderabad sets the template, a connected, data-driven, user-first experience that redefines what “refuelling” means in an electric age.
“Together, we’re building not just charging stations but a smarter, cleaner, and more connected ecosystem,” added Rajeev. “The goal is simple: to make EV ownership as convenient as it is responsible.”
With Thunderplus providing the volts and Bijliride bringing the wheels, India’s EV future looks set to move faster, cleaner, and one chai break at a time.
Brands
Sony Pictures Networks India names Shruti Aneja as lead – agency partnerships & key network initiatives
Aneja takes charge to deepen agency ties and boost revenue across Spni channels
MUMBAI: Sony Pictures Networks India has appointed Shruti Aneja as lead – agency partnerships, signalling a fresh focus on closer collaboration with advertising agencies and a sharper push for revenue growth across its channel portfolio.
In her new role, Aneja will chart strategic engagement with agencies, unlock new revenue streams, and nurture long-term partnerships. Her mission includes driving sales performance, adding value for clients, and delivering inventive solutions for advertisers — cementing Spni’s position as a preferred media partner.
Aneja brings over 12 years of experience with Spni, having risen through the ranks from manager to associate vice president. She has led high-performing sales teams across key clusters including sony hindi gec, free-to-air channels, and english entertainment channels like pix, axn and bbc earth.
Her track record includes driving integrated ad sales for popular shows such as Celebrity MasterChef, Indian Idol and Superstar Singer, pioneering first-time brand integrations, and repositioning channels for maximum impact in both urban and rural markets.
Aneja’s approach combines content-first thinking with solution-led selling, focusing on empathy, insight and storytelling that resonates with audiences and brands alike. Colleagues praise her knack for building trust with agencies and clients while spotting innovative ways to convert ideas into revenue.
With this appointment, Spni aims to strengthen its agency relationships and continue delivering compelling advertising solutions that combine creativity with performance.
