MAM
Surya Roshni elevates veteran to head marketing & advertising, lighting division
NEW DELHI: Parul Phadke has climbed the ladder at Surya Roshni, moving from assistant general manager to head of marketing and advertising for the company’s lighting and durables business. The promotion, effective October 2025, caps a four-year stint at the Delhi-based manufacturer.
Phadke joined Surya Roshni in June 2021, steering marketing communications, digital strategy and brand management for a company that supplies everything from LED bulbs to steel pipes. Her remit now expands to encompass both above-the-line and below-the-line advertising for the entire division.
Surya Roshni was her first employer; she spent 15 months at the firm between 2009 and 2010 as deputy manager, handling press conferences and event management across India, before departing for a marketing role at Fun Multiplex.
Her career spans stints at Donaldson India Filter Systems, where she was shortlisted for a leadership summit in Minneapolis, and Arise India, where she conceptualised the company’s premium retail format. But it was her six-year tenure at Art Housing Finance that proved formative. As chief manager, Phadke built the marketing vertical from scratch, expanding the brand to 45 cities whilst managing budgets, compliance and corporate communications.
Industry watchers reckon the promotion reflects Surya Roshni’s push to sharpen its consumer-facing brands in an increasingly crowded lighting market. Phadke, who describes herself as a “change evangelist”, will need every bit of that disruptive thinking. The lighting sector is ablaze with competition—and she’s now holding the torch.
Brands
Hard Rock kitchen appliances to enter India through EBG Group
Coffee machines and gadgets set to tap Rs 29,000 crore market
MUMBAI: EBG Group has partnered with Hard Rock International to bring a new range of Hard Rock branded coffee machines and small kitchen appliances to Indian consumers, marking the global brand’s entry into the country’s premium home appliance segment.
The partnership will see EBG Group design, develop, manufacture and distribute the appliances under a licensing agreement. The collaboration is backed by a planned investment of Rs 100 crore and is targeting revenue of Rs 500 crore over the next five years.
The companies are looking to tap into India’s fast growing premium home appliance market, estimated at around Rs 29,000 crore and expanding at an annual growth rate of about nine per cent. Their aim is to capture roughly five per cent market share in the coming years.
Globally, Hard Rock has built a strong presence across hospitality, entertainment, retail and lifestyle merchandise. The new venture extends the brand’s music inspired identity into everyday household products, bringing its distinctive design language to modern kitchens.
EBG Group founder and chief executive officer Irfan Khan said the collaboration blends brand appeal with product performance. “Hard Rock represents energy, authenticity and a globally aspirational lifestyle. Through this partnership we aim to introduce a differentiated portfolio of premium coffee machines and kitchen appliances that combine design, reliability and strong brand experience,” he said.
The upcoming product range will pair Hard Rock’s bold aesthetics with high performance technology and premium materials. The first phase of the launch will focus on key metropolitan markets, followed by expansion into other major cities.
Products will be available through leading retail chains, major e commerce platforms and select premium distribution channels, targeting urban consumers looking for appliances that deliver both performance and lifestyle appeal.
