Brands
Joy spreads fresh glow with Sanya’s cream comeback
MUMBAI: Now that’s what you call a glow-up! Joy Personal Care has rolled out a refreshing new campaign for its much-loved skin fruits moisturising cream, bringing actor Sanya Malhotra back to the spotlight as the face of its legacy moisturiser. The breezy film breathes new life into a household classic while keeping its trademark warmth intact.
The TVC flips the traditional ‘bride-seeing’ moment into a modern-day social media scene. When Sanya is quizzed by a prospective groom’s mother, she turns the living room into a mini influencer studio, ring light and all, to shoot her quirky “OG product” review of Joy Skin Fruits Moisturising Cream. What follows is a mix of humour, confidence and family charm that ends in a cheerful dance, all wrapped in Joy’s signature message, ‘beautiful by nature.’
Blending nostalgia with gen z flair, the ad celebrates a product that’s been hydrating Indian skin for generations. Enriched with apple and jojoba oil, the cream promises 48-hour moisturisation, radiant softness and zero stickiness, making it as relevant for today’s users as it was for their mums.
“Joy Skin Fruits has always been part of households that trust what works,” said RSH Global co-founder and chairman Sunil Agarwal. “With this TVC, we wanted to highlight timeless relevance in a fun, contemporary way.”
Chief marketing officer Poulomi Roy added that the film reflects changing skincare preferences, “Younger audiences value authenticity and effectiveness, and Sanya’s relatability bridges our heritage with their aspirations.”
For Sanya, the collaboration felt like home. “Joy Skin Fruits has always been my go-to for deep moisturisation,” she said. “This campaign’s playful twist made it such a joy to shoot.”
The film is being amplified across TV, Youtube, and social media, ensuring that Joy’s creamy charm continues to shine through generations, one glowing face at a time.
Brands
Trump announces $300bn Texas oil refinery with Reliance, calls it the biggest in US history
First new US refinery in 50 years planned at Brownsville port with Reliance
WASHINGTON: The United States may soon see the first brand-new oil refinery built on its soil in half a century.
Donald Trump announced a proposed $300 billion refinery project in Texas, calling it a landmark moment for American energy production and jobs.
Posting on Truth Social on 10 March, Trump said the facility would be built at the Port of Brownsville and developed by a company called America First Refining, with major investment from India’s Reliance Industries.
The announcement frames the project as a centrepiece of the administration’s push for “energy dominance”, with Trump claiming it would deliver thousands of jobs and billions of dollars in economic activity to South Texas.
If realised, the plant would mark the first all-new major refinery constructed in the United States since the 1970s. In recent decades, oil companies have largely chosen to expand existing facilities rather than build new ones, citing high costs, regulatory hurdles and environmental scrutiny.
Trump described the proposed investment as the “biggest in US history”, positioning it as proof that policy changes such as streamlined permits and lower taxes are drawing large-scale energy investments back into the country.
The refinery is planned for the Port of Brownsville, a strategic Gulf Coast location that provides easy access to shipping routes and export markets.
A key partner in the project is Reliance Industries, controlled by billionaire industrialist Mukesh Ambani. The company already runs the world’s largest refining complex in Jamnagar, India, making it one of the most experienced operators in large-scale petroleum processing.
The Texas venture would mark a significant step for the group into America’s domestic refining sector, potentially strengthening industrial ties between the US and India.
The proposed refinery is being promoted as a next-generation facility capable of processing American shale oil while maintaining high environmental standards. Trump said it would be “the cleanest refinery in the world”, although the specific technologies behind that claim have not yet been detailed.
Industry observers also note that the $300 billion figure is unusually large for a refinery project, and analysts are waiting for more clarity on whether the number reflects total construction costs, long-term infrastructure investment, or broader economic impact estimates.
As of 11 March, Reliance Industries had not publicly confirmed the investment size or the structure of its involvement.
For now, the announcement has sparked equal parts excitement and curiosity in energy markets. If the plan moves from promise to pouring concrete, the refinery could reshape the Gulf Coast energy landscape, and reopen a chapter in American refining that has been quiet for nearly fifty years.
