Brands
Karan Johar adds star power to Nuuk’s smart style
MUMBAI: Now that’s what you call a reel good design! Filmmaker Karan Johar is bringing his trademark flair to the world of home appliances, teaming up with Nuuk for a multi-film campaign that celebrates the brand’s design-first philosophy.
Known for turning everyday emotions into cinematic moments, Karan channels that same touch into Nuuk’s new range, where sleek form meets smart function. The collaboration kicks off with Nuuk Brīsk, India’s first food-safe ILAG Ceramictech air fryer, a toxin-free innovation built for the modern kitchen.
The film, set in a stylish kitchen, captures Karan’s blend of drama and detail, showcasing an appliance that’s as safe as it is smart. With 8 preset cooking modes (including tandoor, crispy fry and ferment) and a 360 rapid air circulation system, the Brīsk proves design can be delicious too.
“I’ve always admired creations that combine innovation and intent,” said Karan Johar. “Nuuk’s design-first approach mirrors my belief that everyday experiences can be transformed through thoughtful design.”
Echoing this sentiment, Nuuk’s co-founders Gazal Kalra and Shalabh Gupta said the partnership brings together Karan’s creative sensibility and the brand’s mission to reimagine home living with purpose and polish.
The campaign will unfold through a series of stylish short films featuring Nuuk’s hero products, from air fryers to heaters and humidifiers, each crafted to highlight how design and function can beautifully coexist.
Since its launch in 2024, Nuuk has been redefining Indian homes with sleek, smart, and sustainable innovation. And with Karan Johar now in the frame, this partnership promises to make even kitchen counters feel red-carpet ready.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
