Brands
Ceuticoz and Dabur NewU blend science with beauty
MUMBAI: Now that’s a glow partnership! Ceuticoz, one of India’s fastest-growing dermatologist-led skincare brands, has joined hands with Dabur NewU to make science-backed skincare more accessible across the country. The collaboration officially began in September 2025 and marks a fresh chapter in India’s beauty retail scene, one where dermatology meets daily skincare.
Under the partnership, Ceuticoz’s bestselling serums, sunscreens and treatment essentials are now available at 25 NewU stores, with plans to expand to more than 100 outlets in the next six months. Shoppers can expect to find the brand’s high-performance, dermatologist-developed formulations showcased in NewU’s experiential retail format, which lets consumers discover, test and learn about their skincare.
“We are delighted to welcome Ceuticoz to the Dabur NewU family,” said Dabur Retail (H&B Stores Ltd.) COO Manish Asthana. “Ceuticoz stands for science, ethics and innovation, and its formulations meet global standards while being trusted by dermatologists worldwide.”
For Ceuticoz founder Sukhbir Singh Chimni, the tie-up is personal. “When I started Ceuticoz, I wanted to bridge the gap between scientific innovation and everyday skincare. Seeing our products on NewU shelves takes that dream one step closer.”
Beyond products, both brands are uniting to promote skincare awareness and education through personalised in-store guidance and expert-led experiences. Together, they’re helping Indian consumers make informed choices, proving that when science meets self-care, everyone shines a little brighter.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
