Ad Campaigns
SAMCO launches ‘Jor Se Bolo Morya’ interactive campaign
Mumbai: SAMCO Securities, an investment-tech company, has announced the launch of its latest campaign, ‘Jor Se Bolo Morya,’ ahead of the Ganesh Chaturthi festival. This initiative taps into the festive spirit of Ganpati, blending tradition with modern stock market insights to help traders gain wisdom.
Ganpati, widely revered as the God of Wisdom, is worshipped by millions during this auspicious festival. SAMCO’s campaign channels this devotion this year through an interactive virtual pandaal, available on the microsite: www.samco.in/jorsebolomorya. The platform features an interactive UI with a voice sensor and decibel meter. When participants chant “GANPATI BAPPA MORYA” or any of the 9 specific Ganpati chants, the system provides a curated “Bappa Basket” of stock recommendations tailored to the chant, aligning the blessings of the God of Wisdom with trading insights.
“At SAMCO, we believe that knowledge is the key to sound investment decisions. The ‘Jor Se Bolo Morya’ campaign is our way of merging the power of wisdom with strategic investing, inspired by the values of Ganpati Bappa. By combining cultural reverence with cutting-edge technology, we aim to provide traders not just with stock recommendations but with the deeper understanding needed to navigate the markets effectively. Our goal is to make investment accessible, informed, and intuitive during this festive season.” said SAMCO Group founder and CEO Jimeet Modi.
SAMCO Securities chief growth officer Ajay Dusane added, “We are excited to bring innovation to the trading community during this festive season with the introduction of an interactive Ganpati campaign. This campaign is not just about stock recommendations; it’s about empowering traders with the wisdom to make informed decisions, guided by the blessings of Ganpati Bappa.”
The campaign’s voice sensor and decibel meter technology allow participants to engage in real-time by chanting Ganpati slogans. Each chant is linked to different thematic stock baskets, like the Banking Basket, Auto Basket, Travel Basket, and more, providing tailored recommendations based on specific chants.
“During the Ganpati festival, streets and homes are alive with chants like “Ganpati Bappa Morya!” and “Undir Mama Ki Jay!” We tapped into this vibrant energy of chants and turned them into golden tickets to help people unlock trading recommendations. So, every time someone chanted, we exchanged trading wisdom with them. That’s how, this year, Samco is celebrating the festival by transforming chants into trading success—one mantra at a time,” said Dentsu Creative Webchutney’s national creative directors (west) – Gia Fernandes and Ajeet Shukla.
The ‘Jor Se Bolo Morya’ campaign is live on SAMCO’s microsite and social platforms, encouraging traders to embrace the wisdom of Ganpati Bappa in their trading decisions.
Follow Indiantelevision.com on WhatsApp channel for the latest updates: https://whatsapp.com/channel/0029VaiosNqGE56fCGRIuX1Z
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
