Brands
Hyundai races ahead with 69,894 sales in October
MUMBAI: Hyundai Motor India hit the accelerator on festive momentum this October, clocking total sales of 69,894 units, driven by buoyant consumer sentiment and a strong SUV line-up.
The month saw domestic sales of 53,792 units and exports of 16,102 units, marking an 11 per cent year-on-year growth in overseas markets. Leading the charge were Hyundai’s power-packed SUV duo, Creta and Venue, which together notched their second-highest ever monthly sales at 30,119 units.
“October was a month of festivals and fervour, boosted further by the positive impact of GST 2.0 reforms,” said Hyundai Motor India whole-time director and COO Tarun Garg. “Strong market demand and high consumer enthusiasm powered our SUV sales, and we expect this momentum to continue with the upcoming launch of the all-new Hyundai Venue.”
With refreshed design, premium features and advanced technology, the upcoming Venue aims to steer Hyundai’s growth to the next gear, keeping the brand firmly in the fast lane of India’s SUV story.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
