Brands
Blyp parks it smart with Zee TV’s IdeaBaaz win
MUMBAI: Talk about finding the perfect spot! Blyp, India’s smart parking pioneer, has parked itself firmly in the spotlight after featuring on Zee TV and ZEE5’s entrepreneurial show IdeaBaaz. The startup not only wowed audiences with its innovation but also drove home fresh funding of Rs 50 lakh from titan investor Sandesh Sharda.
Formerly known as ParkMate, Blyp is on a mission to make India’s parking woes a thing of the past. Its quick parking app promises to help users find, book, and park in just two minutes, turning one of urban India’s biggest daily headaches into a seamless experience.
Appearing in the fourth episode of IdeaBaaz (aired on 2 November), co-founders Dhananjaya Bharadwaj and Abhimanyu Singh shared how the company is reimagining the way India parks, with a focus on speed, safety, and sustainability. The show, which celebrates visionary startups, gave Blyp a national stage to showcase how technology can transform everyday life.
The Rs 50 lakh investment forms part of Blyp’s ongoing bridge round following its pre-series A funding. The capital will fuel tech upgrades, city expansions, and partnerships with malls, corporates, and institutions across India.
“Being featured on IdeaBaaz is a proud moment for our entire team,” said Bharadwaj. “With our new funding, we aim to accelerate our expansion and bring faster, more sustainable parking experiences to millions.”
COO Abhimanyu Singh added, “Our goal is to make parking effortless, from eliminating manual payments to enabling digital-first smart city ecosystems.”
Already active across Delhi NCR and several smart cities, Blyp is driving India toward a future where finding parking is as simple as a tap, no honking, circling, or stress required.
Brands
Komerz acquires Glassbox to launch creative commerce model in India
Brand storytelling meets AI-driven distribution as Komerz targets $345bn digital market
MUMBAI: London-headquartered commerce platform Komerz has acquired brand and marketing consultancy Glassbox, creating a single integrated system that blends creativity, distribution, and measurable sales.
The move introduces a new “creative commerce” model, combining AI-powered infrastructure, brand strategy, and performance measurement within one platform. By connecting upper-funnel brand building with lower-funnel conversion and repeat purchases, the combined entity aims to provide brands with a seamless growth engine.
Komerz Global CEO Ramesh Krishnamurthy said, “Creative commerce must operate across the funnel. Contextual content, data-led activation and distribution must function as one accountable growth engine.”
Komerz global COO Siddharth Shankar added, “Creative without distribution is theatre. Distribution without brand equity is discounting. Bringing both together lets brands build equity while driving measurable growth.”
Glassbox, founded in 2021 by Geetanjali Bhattacharji and Anil Nair, works across brand strategy, marketing transformation, and integrated communications. Bhattacharji said the integration reflects how “brand building must evolve from episodic campaigns to always-on, data-informed commerce frameworks.”
Komerz, valued around $330 million, operates across the UK, Europe, Asia, and North America. The acquisition will help multinational corporations manage complex global portfolios while enabling challenger and D2C brands to scale across India’s digital commerce market, projected to reach $345 billion by 2030.
With this deal, Komerz is strengthening its global “creative commerce” footprint, following its recent acquisition of US retail measurement firm Pathformance, and positioning itself at the intersection of creativity, commerce, and technology.
