Brands
Sangram Singh flexes for Inlife’s Magnesium move
MUMBAI: Strength meets science as Inlife Healthcare ropes in champion wrestler and motivational powerhouse Sangram Singh to spearhead its Magnesium Range. The partnership promises to pack a punch in India’s wellness space, promoting magnesium as the unsung hero of holistic health.
Known for his discipline and resilience both inside and outside the ring, Sangram is now taking his fight beyond the mat, this time, against poor nutrition and fatigue. Inlife Healthcare, a trusted name in nutraceuticals for over five decades, believes his journey mirrors its own mantra of balance, strength, and mindful living.
“We’re honoured to welcome Sangram to the Inlife family,” said Inlife Healthcare founder mentor and strategic director Sandeep Gupta. “His authenticity and perseverance reflect our ethos. This isn’t just an endorsement, it’s an invitation for everyone to view health as a lifelong pursuit.”
Echoing the sentiment, co-founder Prateek Agarwal added, “Our Magnesium range is built on the belief that wellness is a necessity, not a luxury. Sangram’s charisma will help us drive home the message of preventive care and everyday vitality.”
For Sangram, the partnership is personal. “Magnesium is vital for strength, recovery, and energy, values that define my fitness journey,” he shared. “Together, we aim to empower people to nourish both body and mind.”
Inlife’s Magnesium Glycinate and Chelated Magnesium Glycinate Forte tablets are designed to aid muscle recovery, energy metabolism, restful sleep, and mental calm. Crafted for athletes, professionals, homemakers, and health enthusiasts alike, the range aims to fit seamlessly into modern lifestyles.
With its enduring philosophy, ‘Live Healthy, Live Better’. Inlife Healthcare continues to merge science and trust to make wellness accessible, one supplement at a time.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
