Brands
HyFun serves up winter warmth with tasty new twists
MUMBAI: As winter rolls in and the festive season beckons, HyFun Foods is turning up the heat in India’s frozen aisle with an irresistible new range of indulgent snacks. The brand, known for its innovative frozen food offerings, has launched a fresh lineup that promises to bring warmth, flavour, and convenience to homes across the country, just in time for the cosy months ahead.
From street-style classics to global comfort bites, the new collection is a melting pot of taste and texture designed to suit every palate and occasion. Highlights from the menu include the fiery Mumbai aloo vada with a spicy thecha twist, crispy hash brown mini triangles, crunchy tater tots, cheesy mozzarella stix, and flavour-packed puffets in pizza Italiano and zingy schezwan flavours. Rounding out the range are hearty juicy momos in mix veg and paneer variants, and manchurian balls with gravy mix for those who crave a restaurant-style Chinese fix at home.
HyFun Foods managing director and group CEO Haresh Karamchandani said, “At HyFun, our focus has always been on creating innovative, high-quality frozen foods that combine taste with convenience. With this winter launch, we’re going beyond potato-based products to offer Indian households a wider variety of frozen snacks that make everyday cooking simpler and more enjoyable.”
Blending authentic Indian favourites with global inspirations, HyFun’s latest creations aim to make snacking easier and gatherings more flavourful. Whether it’s a festive get-together or a quiet night in, these quick-fix delights promise the perfect mix of comfort, crunch, and creativity, straight from the freezer to the plate.
Brands
Myntra revives ‘Fashion ki Adalat’ to put social judgments on trial for International Women’s Day
Courtroom satire stars Lisa Ray and Archana Puran Singh
NATIONAL: Ahead of International Women’s Day, fashion e-commerce platform Myntra has revived its social campaign Fashion ki Adalat, expanding the idea of societal judgment beyond clothing choices.
The latest instalment of the campaign features actor and model Lisa Ray in a satirical courtroom drama that puts everyday scrutiny of women’s choices on trial. Veteran actor Archana Puran Singh reprises her role as the presiding judge, delivering the verdict in a humorous yet pointed narrative.
Set inside a stylised courtroom, the campaign frames the case as “Society vs Her Choices,” turning familiar criticisms into formal accusations. Through humour and satire, the film examines how women’s decisions, ranging from fashion and career to marriage and identity, are frequently judged across different stages of life.
The narrative traces three phases of Lisa Ray’s life. At 18, her independence is framed as defiance. Later, after marriage, her decision not to change her surname is questioned. In midlife, her ambition and bold self-expression are again scrutinised. Each moment is met with sharp retorts that challenge social expectations and reinforce the campaign’s central message: personal expression should not be subject to public approval.
With Fashion ki Adalat 2.0, Myntra is attempting to broaden last year’s conversation from defending individual fashion choices to questioning the impulse to judge them altogether.
“Self-expression is often met with unsolicited scrutiny,” said Myntra head of social media marketing and creator ecosystem Monalisa Panda. “Through this campaign we wanted to spotlight that reality and celebrate individuality across life stages.”
Created and produced by Ideaz Farm, the film was directed by Yash Danak, with creative direction by Katya Mohan and Rishi P Ekta Taak and Prasanna Shetty served as producers, while P Kalyani Sunil handled cinematography.
The campaign forms part of Myntra’s wider push to position fashion and beauty as tools of personal identity and self-expression for younger consumers across India.
