iWorld
ALTBalaji woos subscribers with #MarchingToALT campaign
KOLKATA: ALTBalaji has rolled out a new initiative to keep their audience engaged and convert them into yearly subscribers. While March 2020 changed people's lives most unexpectedly, the OTT platform is making sure that March 2021 isn't the same for the audience, and is filled with surprises and unlimited entertainment.
With more than 74 Hindi originals on offer at a pricing of Rs 300/year for a subscription, ALTBalaji is the most affordable OTT platform in the country. To make March interesting, the platform has also planned robust gratification ideas for their new subscribers in weekly contests and exquisite gifts.
The token of appreciation starts with subscribers getting an opportunity to meet their favourite star, television hunk Sidharth Shukla. Winners also get a chance to send personalised bytes for their loved ones via Tring, a platform for connecting fans to their favourite celebrities. Five lucky subscribers also get beautiful personalised hampers from ALTBalaji. The bonus gratification goes up to the extent of an all-expense-paid trip to a chosen destination.
ALTBalaji marketing, direct revenue & analytics SVP Divya Dixit shared, "The past one year has been challenging and daunting. Hence, we made sure we make this March special for our subscribers as a special gesture using these unique gratifications. We have seen a tremendous subscriber growth in this past quarter and want to express our gratitude as well as welcome new subscribers to the ALTBalaji family via #MarchingToALT".
ALTBalaji has launched many fantastic shows like Coldd Lassi Aur Chicken Masala, Dev DD, Verdict, Code M, Dil Hi Toh Hai, Mentalhood, Who's Your Daddy?, Baarish Season 2, Kehne Ko Humsafar Hain Season 3, Bebaakee, MumBhai, Bicchoo Ka Khel, Dark7White, Paurashpur, Crashh, and LSD – Love, Scandal & Doctors, to name a few.
For the upcoming year, ALTBalaji has an exciting pipeline consisting of multiple shows such as The Married Woman, Apharan 2, Broken But Beautiful 3, The Test Case 2, Puncch Beat Season 2, His Storyy, Cartel, Main Hero Boll Raha Hu, Class of 2020 Season 2, Code M 2 and many more. Each of these new shows is a high-octane drama which the audience can binge-watch.
iWorld
Tips Music CEO Hari Nair to step down
Girish Taurani and Sushant Dalmia to jointly steer the company as the hunt for a new chief begins
MUMBAI: A leadership shuffle is under way at Tips Music. Hari Nair, the company’s chief executive, will step down on April 30 as the music label begins the search for a successor.
The company said Girish Taurani, executive director, and Sushant Dalmia, chief financial officer, will jointly oversee operations during the transition while the board identifies a permanent replacement.
Nair joined Tips Music in 2023 and set about reshaping the veteran music label into a more digital, data-led enterprise. During his tenure, the company secured licensing and partnership deals with global platforms including Sony Music Publishing and TikTok, while renewing agreements with Warner Music Group.
Drawing on earlier experience in technology and entertainment, including a stint at ByteDance, Nair pushed the organisation towards a performance-driven culture. He built a brand partnerships division and introduced proprietary software systems aimed at strengthening digital distribution and data capabilities.
Kumar Taurani, chairman and managing director, credited Nair with embedding a data-led culture within the company and driving revenue growth in line with shareholder commitments.
In his resignation note, Nair said that after helping transition the label into a modern, digitally focused and process-driven organisation, the time had come to pursue his next leadership challenge.
The leadership change comes as the broader Tips Films group shows signs of financial stabilisation. In the third quarter of FY26 the company reported a net loss of Rs 2.86 crore, narrowing sharply from Rs 14.2 crore in the previous quarter. For the nine months ended December, losses stood at Rs 12.37 crore.
Yet revenue told a more volatile story. Income from operations slid to Rs 4 crore in Q3 FY26 from Rs 56 crore in the preceding quarter, taking total operating income to Rs 4.56 crore.
For a company built on a catalogue of more than 34,000 tracks and decades of Bollywood hits, the next chief will inherit both a digital engine and a volatile music market. The playlist may be familiar, but the next act at Tips Music is only just beginning.
