Ad Campaigns
Chingari celebrates woman power with #SheGotSpark
MUMBAI: Homegrown short-video sharing platform Chingari is celebrating women power with its distinctive campaign #SheGotSpark. Find women from every walk of life as they share their courageous stories of proving themselves via their videos. The chosen few motivational videos get featured by Chingari across all its platforms. It will celebrate inspirational women-centric posts through this campaign leading up to the International Women’s day on 8 March 2021.
#SheGotSpark campaign is also the social networking service’s way to honour those women who have been a part of its rise. Women creators from every possible field get a chance to share their stories through videos on the homegrown app. These videos illustrate their overall journey, right from their struggles and eventual growth to their achievements and contribution to societal growth. In fact, creators like Anjali Kapoor (fitness), Shilpi Kaushil (belly dancer) and Aditi Joshi (singer) have already been showcased on the app.
The #SheGotSpark campaign also pays daily homage to influential women by showcasing their incredible achievements. The campaign’s first tribute was Supriya Bambawale, a successful marketing professional. Other upcoming success stories include the likes of multi-talented singer & businesswoman Tulsi Kumar, CNBC TV18 (Network18) editor – commodities & currency Manisha Gupta, EmpMonitor CEO Dr Deepa Kotwani Ghosh, National award winning documentary filmmaker Aarti Shrivastava, MidDay Multimedia fashion columnist Shweta Shiware, The Crazy Yogi – Koffie & Luxury Vedaa founder & partner Aparupa Sur, and Sai Mehar Media, Wild Music Records and Wild Music Haryanvi CEO Rajiee M Shinde.
Chingari app’s co-founder & CEO, Sumit Ghosh said, “Chingari, in a short time, has given Indian women a beautiful platform to showcase their talent. Women from different places, of different age, race, feel comfortable to use the app and reach out to millions every day. #SheGotSpark is Chingari’s way of celebrating this women power in the way it knows best – via our videos. Our varied other platforms will aid in celebrating these true goddesses. In fact, as a company, we are extremely proud of the work our women team members do. Their dedication and hard work is appreciated every day. We cannot thank them enough and we will make sure they get the right opportunities to succeed.”
The app’s co-founder & COO Deepak Salvi added, “Chingari is always about being ahead in supporting everything that defines progress. I support Mr Ghosh’s acknowledgement of our women team members- with their passion and commitment they have equally participated in Chingari’s steady rise to popularity. For #SheGotSpark, we have women from different genres showcasing their talents. This will also showcase how Chingari helped them grow and express their creative and artistic abilities.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
