Brands
Musclemind debuts with the ‘Activeleisure’ category
Mumbai: Musclemind introduces the new ‘Activeleisure’ category to the apparel market. By bridging the gap between performance activewear and lifestyle athleisure, Musclemind offers premium products that fit the needs of dynamic, on-the-go individuals.
Bharat Gupta, a fourth-generation promoter of a leading renewable company and fitness enthusiast, created Musclemind to address the need for innovative apparel for busy lives. Identifying a gap in the Indian market, Bharat introduced the active leisure category with Musclemind. The brand’s philosophy integrates physical activity with daily life, offering products designed for performance, style, and comfort.
Musclemind’s debut collection features advanced technology and craftsmanship, aiming to blend active pursuits with everyday comfort. The brand uses proprietary technologies such as MotionMax for enhanced stretchability and moisture-wicking, SeasonSense for adapting to thermal changes, ProProtect for UV resistance and odour control, and AeroFlux for ventilation and moisture control.
Musclemind founder and CEO Bharat Gupta said, “We are on a mission to create the first active-leisure category of apparel in the world with our cutting-edge products. At Musclemind, we are not just creating clothes; we are creating a revolution with the active-leisure category that is a blend of functionality, style, and comfort. We have dedicated countless hours to rigorous research and development and crafted products that integrate cutting-edge technology into innovative products like Reformist Compression Tee and Power Leggings. With a vision to inspire movement and wellness worldwide, Musclemind is set to redefine the activewear landscape.”
The Musclemind collection will be available on its official website and selected e-commerce platforms. The collection is competitively priced from Rs 2,600 and upwards.
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Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
