Ad Campaigns
Salman Khan beats the heat with ‘swag’ in Pepsi’s new ad
NEW DELHI: Pepsi has rolled out a new campaign featuring brand ambassador Salman Khan with the aim of quenching your thirst and offering a more refreshing experience. This ad is in line with the findings of a research conducted by Nielsen that said Pepsi is now even “more refreshing.”
An extension of the cola giant’s Har Ghoont Mein Swag Hai campaign, the new film shows Khan bonding with friends over a game of carrom on a hot summer day. At the same time, another friend is hooked on the phone talking to his girlfriend. Seeing this budding romance, Khan’s friend exclaims “Whattay ashiq”. Participating in the banter, Khan says “Whattay Garmi” and pulls out a chilled bottle of Pepsi, takes a swig and proclaims “Whattay refreshing!” with Swag.
The new TVC will be amplified across TV, digital, outdoor, and social media with a 360-degree surround sound.
“Pepsi has always been the choice of the SWAG generation and with summers approaching, the brand is offering an even more refreshing proposition to consumers. We have received great feedback on the product and fueled by this positive sentiment, we have launched a quirky 360-degree campaign to ensure that our consumers enjoy Pepsi like never before,” a PepsiCo India spokesperson said.
“With Pepsi’s refreshment quotient increasing, it is a perfect drink to beat summers with SWAG. I am confident everyone will enjoy the new TVC which is full of quirkiness and is all about enjoying fun moments with a chilled Pepsi,” Khan added.
