MAM
The Minimalist bags top honours for Tata AIG’s digital experience transformation
Mumbai: Creative solutions group The Minimalist was recently awarded three top awards at the Drivers of Digital Awards and Summit (DoD) and BFSI Stallion Awards. Of these, the agency bagged two golds in the ‘Best User Interface’ and ‘Best User Experience’ categories for Tata AIG at DOD Awards, and one gold for the Best UX in General Insurance Category at the BFSI Stallions Award event.
The Minimalist co-founder Sahil Vaidya said, “We at The Minimalist are extremely elated with our triumph. It is an honour to be recognised for our work by the DOD and BFSI Stallion Awards and acknowledging it on this significant platform. We would also like to extend our gratitude to our client Tata AIG, who believed in us and provided us the opportunity and complete support to build something exciting for the brand.”
He further added, “2021 kicked off with a great start for us at The Minimalist with this prestigious recognition and I would like to dedicate this award to the entire team, who have unceasingly contributed towards offering the best of our services and led us to this win. We look forward to continuing to serve our clients with new and exciting methods in the digital space.”
Tata AIG General Insurance COO Amit Ganorkar added, “I would like to convey our heartiest congratulations to the team at The Minimalist. We are tremendously proud to partner with them on our digital journey. The team successfully brought to life a mobile-first, simple and modern website that will anchor our e-business.”
Brands
Hyundai Venue crosses 1 lakh bookings, adds HX8 Diesel AT variant
New top-spec automatic diesel trim brings ventilated seats, OTA updates and paddle shifters.
MUMBAI: Hyundai Venue just hit the jackpot and upgraded the prize because when you cross 1 lakh bookings, you don’t just celebrate, you throw in paddle shifters and ventilated seats for the ride. Hyundai Motor India Limited (HMIL) announced that the all-new Hyundai Venue has achieved 1 lakh bookings, cementing its strong position in the compact SUV segment. To mark the milestone and further enhance customer choice, the company introduced the new HX8 Diesel Automatic (AT) variant.
The HX8 Diesel AT is powered by the proven U2 1.5L CRDi diesel engine paired with a 6-speed automatic transmission. It adds a host of premium comfort, safety and convenience features, including:
- Ventilated front seats
- Dual-tone leatherette seats with VENUE branding
- Electric 4-way driver seat adjust
- Controller Over-the-Air (OTA) updates
- Hyundai Bluelink connected car technology
- Electric parking brake with auto hold
- Rear disc brakes
- Ambient lighting on crash pad and central console
- Drive mode select (Eco, Normal, Sport)
- Traction control modes (Sand, Mud, Snow)
- Paddle shifters
HMIL, managing director & CEO Tarun Garg said, “We are delighted that the new Hyundai Venue has crossed 1 lakh bookings, reaffirming the strong trust Indian customers place in our brand. The introduction of the new HX8 Diesel Automatic variant further strengthens the Venue lineup, offering customers the perfect blend of diesel efficiency, torque-rich performance and effortless convenience.”
Backed by Hyundai’s extensive sales and service network, the Venue continues to appeal to buyers seeking a feature-rich, comfortable and future-ready compact SUV. The new variant reinforces HMIL’s focus on delivering advanced technology, safety, comfort and value while adapting to evolving customer preferences.
In a segment where bookings are the real horsepower, Hyundai isn’t just counting milestones, it’s handing drivers an automatic upgrade that makes every journey feel like the victory lap.
