Ad Campaigns
MS Dhoni returns as Bijness Bhai to empower small businesses in India
NEW DELHI: Web hosting company GoDaddy has launched a new integrated marketing campaign encouraging small local businesses in the country to create an online presence for their business. Aligned with the government’s ‘Vocal for Local’ mission, through this campaign GoDaddy aims to support local businesses in India by helping them build their own website easily.
Conceptualised by Tilt Brand Solutions, the television commercial sees MS Dhoni, GoDaddy’s India brand ambassador, make a comeback as Bijness Bhai to encourage small local businesses to ‘make in India and sell in full India’ by building a website with GoDaddy’s online tools and solutions.
The campaign will be available in seven Indian languages, including Hindi, Gujarati, Kannada, Malayalam, Marathi, Tamil and Telugu. This will help spread the message to Indian small business owners and entrepreneurs across multiple geographies in the country.
Dhoni said, “As an aspiring and home-grown entrepreneur myself, I understand how important it is now, more than ever, to have an online presence for your business. Many local small businesses have struggled to survive and grow amidst these difficult times due to lack of digital existence. In this challenging pitch of business, one needs to have the right online tools and solutions to deliver a match-winning performance.”
GoDaddy India MD & vice president Nikhil Arora said, “We are thrilled to have MS Dhoni on board, yet again, for phase 3 of our famous Bijness Bhai marketing campaign. He represents a trusted voice of India with a successful professional journey, as a cricketer and as an Indian entrepreneur. With a strong connection to his local roots; he is the perfect influence for Indian small businesses to dream big. By working with Dhoni, we aim to continue to inspire all local businesses in the country to grow their business with an online presence.”
