iWorld
Chingari ties up with MorningStar Records to fortify regional reach
NEW DELHI: Homegrown short video platform Chingari has entered into a partnership with MorningStar Records, an independent platform for artists in Punjabi, Haryanvi, Bhojpuri, Indiepop, and other genres.
The tie-up is aimed at bringing unexplored talent from India's massive languages market closer to a wide audience. Over 90 per cent of the Indian population resides in tier-2, 3 and 4 cities. This population is bursting with talent that can and should be tapped for global viewership, said the company in its media statement. The platforms will cater to a host of Indian languages and styles, including Haryanvi, Bhojpuri, Punjabi, Rajasthani, Garhwali, Gujrati, Indie-pop, and Desi hip-hop.
"The association is an excellent opportunity to promote the regional artistic talent of India. We believe that the right talent should be valued, no matter where it comes from. Both Chingari and MorningStar Records aim to provide a neutral platform to all regional and independent artists who dream to make it big but are looking for support,” said Chingari app co-founder & CEO Sumit Ghosh.
“The partnership gives us a big reach and helps us connect with upcoming talent. We, at Morningstar Records, promote independent artists and content creators in the regional music space,” added Morning Star CEO Sahil Gupta.
iWorld
Hari Om OTT premieres Bhagwan Jhulelal Sai series
First devotional show on Jhulelal Sai streams in Sindhi and Hindi.
MUMBAI: Hari Om OTT just turned the tide for devotional dramas because when Jhulelal Sai steps onto the small screen, even the waves start streaming in two languages. Hari Om OTT, India’s leading devotional streaming platform launched in June 2024, has premiered Bhagwan Jhulelal Sai, a milestone series that marks the first-ever show dedicated to the revered deity of the Sindhi community. The show, starring Manish Raisinghani as Jhulelal Sai / Varun Dev and Parag Tyagi as Mirkh Shah, launched on Jhulelal Jayanti and is available in both Sindhi and Hindi.
The series chronicles the life, journey and teachings of Bhagwan Jhulelal Sai, blending mythology with historical elements to deliver an authentic and inspiring narrative for global audiences.
Manish Raisinghani said, “Portraying Jhulelal Sai and Varun Dev was not just a role, it was a spiritual journey and a moment of immense pride for my family and community. This one holds a special place in my heart, especially since the show is coming in our very own Sindhi language as well.”
Parag Tyagi added, “Jhulelal Sai is the first-ever show that beautifully blends mythology with history. Hari Om has achieved something truly special by bringing the stories of our gods and goddesses to audiences in their authentic language.”
Hari Om OTT CEO Avinash Dugar said, “With Bhagwan Jhulelal Sai, we’re excited to share this inspiring story with the Sindhi community and beyond. We will continue to showcase the stories of Indian culture and Sanatan Dharma to the world, presented in their own language.”
The premiere builds on Hari Om OTT’s track record of acclaimed devotional titles including Mata Lakshmi, Jai Jagannath, Shri Tirupati Balaji, Mata Saraswati and Chandra Dev, all focused on celebrating India’s cultural and spiritual legacy through high-quality storytelling.
In a streaming landscape crowded with fiction, Hari Om OTT is quietly proving that the most powerful stories aren’t made up, they’re the ones that have already inspired generations, now delivered straight to your screen in the language of devotion. Bhagwan Jhulelal Sai is now streaming on Hari Om OTT.
