Movies
Fresh Covid wave chokes Bollywood, regional industries partially safe
NEW DELHI: After showing strong signs of flattening the curve, Covid2019 has again reared its ugly head in India. With more than 59,117 positive cases recorded on Thursday, infections of the deadly pathogen are climbing up steadily in the country, and experts are not ruling out the possibility of a second lockdown in the near future. With the pandemic returning with a vengeance, one sector which is bearing the brunt is the entertainment industry. Even though regional industries like Kollywood, Mollywood, and Tollywood are partially succeeding to bring audiences to theatres, Bollywood is struggling to keep its head above water.
People hesitant to visit theatres
Several studies have previously found that the SARS-CoV-2 virus has the capability to spread drastically in closed spaces, where ventilation is limited. Due to this factor, the Indian government ordered a shutdown of all cinema halls in the nation in the initial phase of the 2020 lockdown. After a few months, when cases in the country started declining, authorities gave permission to open theatres with limited capacity, and a few films were released for public screening.
Some of the noted films that had theatrical releases post the Coronavirus outbreak were Bollywood films Roohi and Mumbai Saga, Mammootty's Malayalam film The Priest, Vijay's Master, and Telugu movies Krack, and Uppena.
Of these, south Indian flicks like Master, The Priest, and Krack managed to draw audiences to the theatres. However, Bollywood films failed to attract viewers, especially due to the rising caseloads in Maharashtra. Even though the John Abraham and Emraan Hashmi-starrer Mumbai Saga garnered positive reviews from all corners, the film managed to collect only Rs 2.85 crore on its opening day, followed by Rs 2.4 crore on the next.
Considering the pre-release hype generated by Mumbai Saga, the recent figures are not promising, especially at a time when Maharashtra is becoming the nation’s Covid epicentre.
Studios planning to postpone releases
With audiences a no-show in theatres, several top studios in the country are deferring the release of their films; some are opting for OTT premieres instead. Take for instance Drishyam 2, one of the most anticipated movies of the year which landed on Amazon Prime. Producer Antony Perumbabvoor’s decision paid off and the Mohanlal-starrer became a sensational hit on the OTT platform; in fact, it helped Amazon Prime Video expand its subscriber base with the release of this single movie.
As the second Covid2019 wave washes over India, notable Bollywood production houses are delaying the theatrical release of several films. It has been previously reported that Rana Daggubatti's Haathi Mere Saathi would come to theatres on 26 March 2021. But due to the rising number of cases, especially in Maharashtra, Eros International has pushed back the release of the Hindi version, while the release of the Telugu and Tamil versions will go as planned.
Meanwhile, Zee Studios has also announced that they have postponed the release of upcoming Punjabi movie Puaada starring Ammy Virk and Sonam Bajwa in the lead roles.
"Due to the rising cases of Covid2019 and new guidelines for cinemas, with weekend and night closures of theatres, we have decided to postpone our movie Puaada until further notice," said Zee Studios in a statement.
According to The Storytellers Fund managing partner Naveen Chandra, with 50 per cent occupancy limits and only 60 per cent theatres open pan India, there is no way big-budget films can recoup investments if they’re released now.
"The only option is to hold the film till market conditions make for a viable release. Those that cannot hold will try and negotiate a direct OTT deal to avoid further loss of their investment. But, audiences are hungry and waiting for good content to arrive at the theatres. So whenever the theatrical markets open fully, we should see some good collections at the box office,” stated Chandra.
Bollywood films suffering, regional movies relatively untouched
The decision to postpone movies by Zee Studios and Eros Entertainment comes at a time when Maharashtra accounts for nearly 60 per cent of the overall daily Coronavirus cases being reported in India. The state reported more than 28,000 cases in the past 24 hours. As most of the B-Town activities are centralised in Mumbai, industry experts believe that release of several other movies may also get pushed back if the second wave continues to wreak havoc.
Elara Capital vice president – research analyst (media & consumer) Karan Taurani has hinted that releases of big-budget outings like Sooryavanshi and Radhe may also get delayed if the recent spike in Covid cases carries on unabated.
"Makers of Sooryavanshi are planning to release the movie on 30 April. The condition in Maharashtra seems very heavy when it comes to the number of cases. And I think the marketing of the film will begin by the first week of April. So, until the first week of April, if the situation does not improve, there is a high likelihood that Sooryavanshi's release may also get postponed. If the situation persists until May, the release of movies like Radhe may also get affected. It is a very big blow to cinemas, as the industry is missing April-May months when big films used to get released," Taurani told Indiantelevision.com.
The media veteran also talked about the dream run of Vijay's Master in theatres amid coronavirus scare.
"When Master was released in January, things were different as the Coronavirus curve was showing signs of flattening. However, after the success of Master, no big movies were released in Tamil, and none of the small-budget Kollywood movies that hit the theatres during this time span made an impact. Some Telugu films made with a moderate budget did make their presence felt at the box-office," added Taurani.
He went on to mention that ever since the shutdown of cinema halls, the condition of theatre workers is very troubling, and it will take some time before things return to normal.
Movies
Tamil film Made in Korea tops Netflix global chart, storms 24 countries
Cross-cultural drama races to No.1, marking a global breakthrough for South Indian cinema
MUMBAI: A Tamil tale has gone global at speed. Netflix’s Made in Korea has shot to No.1 on its Global Top 10 Non-English Films list, trending across 24 countries within days of release.
Premiering on March 12, the film, directed by Ra.Karthik and starring Priyanka Mohan, is the only South Indian title to claim the top spot across both licensed and Netflix original films, underlining the growing global pull of regional Indian cinema.
The story, which follows Shenba’s journey from Tamil Nadu to Seoul, has struck a chord for its emotional warmth, scenic visuals and cross-cultural appeal. Early word-of-mouth has powered its rapid climb, turning a modest release into a global talking point.
Monika Shergill, vice-president, content, Netflix India, said, “We are proud that a story like Made in Korea has become the first ever film from our south slate to land at the No.1 spot on our Global Top 10 Non-English Films list. It reaffirms our belief that there is so much more from India for the world to discover and embrace. This film stands out for blending two distinct cultures into one powerful story that explores universal emotions of love, friendship, belonging and family. At Netflix, we remain committed to championing authentic, locally rooted stories and it’s incredibly exciting to see a film like this travel so widely and connect with audiences around the world.”
Priyanka Mohan called the moment deeply personal. “Moments like these are what every artist truly hopes for. We always strive to give our best, but some films become very special in our journey as performers, and Made in Korea is one of them for me. Shenba is a character that touched my heart from the moment I read the script, and bringing her story to life has been incredibly meaningful. Working with Ra.Karthik sir was a wonderful experience. He has such clarity and sincerity in the way he tells stories. I’m also grateful to our producer Sreenidhi Sagar sir and the entire team for their constant support. And of course, my heartfelt thanks to Netflix for giving this story such a wonderful platform and helping it reach audiences everywhere.”
Ra.Karthik struck a similar note. “There are certain films you make with complete faith in the audience, believing they will connect with the emotions you are trying to convey. It is truly heartening to see Made in Korea trending on Netflix and receiving such encouraging responses from viewers, not just in India but across the world. Priyanka Mohan brought incredible dedication and sincerity to Shenba’s character, and that commitment reflects beautifully on screen. I’m grateful to producer Sreenidhi Sagar for trusting this story and to Netflix for providing such a wonderful platform for the film to reach audiences across countries.”
As the film continues to travel across borders, its success signals more than just a hit. It marks a shift, where local stories, told with authenticity, are no longer confined by language or geography. In the streaming wars, the South is not just rising. It is rewriting the script.
