Account
OkCredit onboards Mullen Lintas as brand strategy partner
NEW DELHI: Digital ledger app OkCredit has appointed Mullen Lintas as its brand strategy partner. The account will be managed by the agency’s Bengaluru office.
Mullen Lintas will work on campaigns to get small businesses, merchants, shop owners and entrepreneurs onboard with their clients to make their businesses efficient.
OkCredit CEO Harsh Pokharna said, “We are excited to bring on board Mullen Lintas as our partner to help build the brand identity for OkCredit. Their consumer understanding and experience with building brands is what really stood out for us and we are confident that we can create a unique and engaging story for OkCredit as we move into our next phase of market development.”
Mullen Lintas CEO Hari Krishnan said, “OkCredit is revolutionising the small business economy in India and we are delighted to be given the opportunity to partner them. It’s an exciting new category that is poised for growth and we are looking forward to partnering the team at OkCredit to create relevance and engagement for the brand as it charts its journey towards creating success for the small business economy."
MUMBAI: BigTrunk Communications, an integrated digital marketing agency known for driving brand transformations across industries, has been awarded the digital marketing mandate for Soframycin, one of India’s most trusted antiseptic cream brands from the EncubeEthicals portfolio. With this collaboration, Soframycin makes its debut into the digital space, aiming to amplify its presence across India through compelling social media narratives and data-led campaigns. BigTrunk will lead the brand’s digital strategy and execution, with a focus on connecting Soframycin’s legacy of trust with today’s health-conscious and digitally engaged audience.
Soframycin has been a household name for generations, widely recognized for its efficacy in treating cuts, burns, and wounds. Backed by the scientific rigor and pharmaceutical expertise of EncubeEthicals, a pharmaceutical powerhouse since 1998, the brand benefits from the expertise of over 1,400 professionals, including more than 200 R&D specialists and a robust team of quality experts. With a presence in over 50 countries, Encube’s commitment to excellence in topical formulations adds deep credibility to Soframycin’s legacy. Now, as the brand enters the digital space, BigTrunk Communications will lead the charge in reimagining Soframycin’s story—creating modern, relatable digital experiences that stay true to its heritage.
“As we take Soframycin into its next chapter of growth, embracing digital media is not just a strategy but a necessity. We wanted a partner who could translate our scientific credibility into engaging, relatable content for today’s audience,” said Soframycin vice president – marketing, Ajay Rawal. “BigTrunk’s deep understanding of healthcare communications and digital behavior makes them the ideal partner to build meaningful narratives around wound care, trust, and wellbeing.”
“Soframycin is more than a product—it’s a legacy deeply rooted in care and science,” added BigTrunk Communications founder & managing director Bharat Subramaniam. “We’re excited to take on this responsibility of guiding a heritage brand into the digital world. Our focus will be on creating contextual storytelling and purpose-driven campaigns that bring Soframycin closer to Indian families, both old and new.”
