Kids
Disney Channel readies for summer fun with new season of ‘Imagine That’
MUMBAI: Disney Channel is all set to kick off a new season of Imagine That, returning in a brand new avatar on 18 April. This second instalment is ringing in a fresh new format led by talented DIY artist Simran Puri and actor Vishal Malhotra.
Cello ColourUP has come onboard as the presenting sponsor, Byju’s is the powered by sponsor along with ITC Savlon as associate sponsor, while The Lego Group has taken up the role of creativity partner.
The first season of Imagine That inspired a growing generation of young minds and garnered an unprecedented viewership; reaching out to 12.6 million kids across all its airing. The debut episode of season one was among the top five highest launches in the category in 2020; and the show was sampled by more than 36 million viewers across 2+ YRS TG and 14.1 million across 22-50 YRS TG across all its airings.
In a similar vein, the new season will showcase different themes of art and DIY activities that will instil the importance of upcycling and utility in kids. The two hosts – Vishal and Simran will bring in a lot of energy, liveliness and fun to the show while helping shape the natural creativity and imagination in a child.
From megatastic art installations made from recycled materials to two-minute DIY challenges and a magical mystery box that will pop up every episode, the show’s second edition promises a whole bunch of fresh new activities and challenges; reaching out to kids in a wholesome, fulfilling manner. This season will also give an opportunity to DIY experts from across India who will get to showcase their talent on the show as supermakers.
“With our first season, we concentrated on encouraging kids to imagine, experiment and repurpose everyday items through the imaginative world of DIY and the response was truly overwhelming. This inspired us to explore a whole new format and bring in two new hosts in Vishal and Simran to make the property more engaging for kids while pushing the boundaries of their imagination and creativity,” said Star & Disney India infotainment, kids & regional entertainment channels president & head Kevin Vaz.
Kids
Sony YAY! launches ‘House of Masti’ to celebrate 20 years of Shin chan
Comedian Kiku Sharda joins the fun with a special rap track as the mischievous icon returns to Indian TV.
MUMBAI: Shin chan is back and this time, he’s bringing the whole house of masti with him! Sony YAY!, India’s leading kids’ entertainment channel, has unveiled ‘House of Masti’, a specially curated programming block to mark 20 years of the iconic animated series Shin chan on Indian television. The campaign transforms the beloved character’s mischievous world into a fresh, high-energy viewing experience. It features new episodes, fan-favourite moments, and themed programming stunts, all designed to stand out from regular broadcasts.
Adding extra sparkle to the celebration, popular comedian Kiku Sharda has joined the campaign. He anchors the integration with a lively rap track titled ‘Shin chan ka YAY! Dhamaal’, infusing contemporary music and humour into the beloved series.
Sony YAY! business head of kids and animation Ambesh Tiwari said, “Over the past 20 years, Shin chan has built a strong and enduring connection with audiences in India. With ‘House of Masti’, we are celebrating this milestone through a differentiated, campaign-led experience. Kiku Sharda and the rap track add a fun, high-energy layer that will resonate with today’s kids and families.”
Starting 27 April, viewers can enjoy the World Television Premiere of Shin chan along with new episodes and an exciting lineup of blockbuster movies on Sony YAY!.
By blending nostalgia with fresh, engaging content, Sony YAY! is ensuring that the cheeky, laughter-filled adventures of Shin chan continue to entertain and connect with new generations across the country.
In a world full of serious cartoons, Shin chan remains delightfully naughty and with ‘House of Masti’, Sony YAY! is making sure his brand of chaos stays as fresh and fun as ever. Get ready for some serious masti!
