Brands
Sun Pharma ropes in Pankaj Tripathi as brand ambassador
MUMBAI: With summer season descending on the Indian subcontinent, Sun Pharma Consumer Healthcare has roped in Bollywood actor Pankaj Tripathi as the new brand ambassador of Abzorb anti-fungal powder dusting powder.
In a new campaign conceptualised by Lowe Lintas Mumbai on the theme ‘Apnao Abzorb ka haath’, Tripathi is seen promoting the prophylactic usage of Abzorb dusting powder to keep fungal infections at bay.
While summer is a season of fun and activity for most people, it can also become a period of infection and suffering. The campaign shows that daily use of Abzorb dusting powder prevents excessive sweating and helps treat problems caused by sweat — fungal infection, rashes and itching.
The ad also aims to cultivate the habit of using the product daily to keep one free from infection and itching. The Kaagaz star plays the role of a proponent for the product and communicates prophylactic usage in his typical style.
Sun Pharma Consumer Healthcare business head Vidhi Shanghvi said, “The new campaign aims to sensitise consumers about the advantages of keeping sweat and its associated problems at bay by using Abzorb dusting powder daily. Unlike regular talcum powders which provide only a cooling sensation, Abzorb’s unique combination of talc and starch ensures superior sweat absorption and strong protection against fungal infections due to clotrimazole.”
Lowe Lintas president Madhu Noorani said, "Fungal infection is a covert but common problem that worries many. In this campaign, Pankaj Tripathi in his usual demeanor and light hearted way advocates people to curb the problem of sweat and fungal infection related problems in advance, so that one can focus on doing better, greater work.”
Brands
Mayank Prabhakar elevated to chief media officer at vivo India
After steering media and digital growth, Prabhakar steps into a wider role
MUMBAI: Vivo India has elevated Mayank Prabhakar to the role of chief media officer, marking a new chapter in his journey with the smartphone brand where he has spent over four years shaping its media and digital strategy.
Prabhakar, who earlier served as general manager and head of media and digital marketing, announced the development while reflecting on the opportunity to lead the brand’s storytelling and consumer engagement efforts. “Humbled and honoured to shape stories that inspire, connect and lead,” he noted while sharing the update.
Since joining vivo India in November 2021, Prabhakar has been closely involved in building the company’s media and performance marketing ecosystem, working across growth, e-commerce and direct-to-consumer initiatives. His work has centred on strengthening digital engagement while aligning media strategy with evolving consumer behaviour.
Before moving to vivo India, Prabhakar spent more than six years at Cheil Worldwide, where he held several senior roles including general manager, e-commerce marketing and deputy general manager, digital marketing. During this period, he worked on digital product launches and helped expand e-commerce partnerships with platforms such as Amazon and Flipkart.
Earlier in his career, he held leadership roles such as national vertical head at Times Internet and manager, enterprise business at One97 Communications, where he worked on enterprise mobility, mobile marketing and emerging digital campaign formats.
With nearly two decades of experience across media, digital marketing and mobile-led engagement, Prabhakar now takes on a broader mandate at vivo India as the brand continues to deepen its presence in the country’s competitive smartphone market.
