Brands
Marriott Bonvoy members get closer to the action with Mumbai Indians
MUMBAI: For the second year in a row, Marriott International’s loyalty program, Marriott Bonvoy, has unveiled an exclusive series of experiences in store for its members during the upcoming cricket season. As part of its multi-year partnership with IPL franchise Mumbai Indians, Marriott Bonvoy will launch a once-in-a-lifetime exclusive Marriott Bonvoy Moments, the program’s experiential platform, with players and legends – including the opportunity to travel with members of the team for a holiday getaway.
Members will be able to use their points to bid for fun and exciting experiences for their families including coaching clinics for their kids. In addition, participants also have the opportunity to go live on a social media channel with the Mumbai Indians and bid for signed memorabilia. One of the top highlights is the chance to bid on a once-in-a-lifetime holiday experience with the Mumbai Indians’ players at a Marriott property in India.
As part of this partnership, the Marriott Bonvoy portfolio of hotels across the country will roll out the blue carpet in anticipation of the upcoming cricket festivities with themed décor and gastronomic delights inspired by the Mumbai Indians. The special F&B menu themed around the game will be available to order and relish across hotels, or guests also have the option of home deliveries through Marriott on Wheels. The hotels will also introduce staycation packages allowing guests to cheer for their favourite teams with friends and family amidst the comfort of good food and assured hospitality.
Marriott International Inc senior vice president operations – APEC Neeraj Govil said, “The previous year saw members join in the celebration of cricket with much fervour and we are delighted to continue connecting guests with more of what they love. This year, we have further elevated the personalised engagement opportunities for Marriott Bonvoy members with the Mumbai Indians players.”
Members will be able to directly redeem their points through the Marriott Bonvoy Moments platform to closely feel the euphoria of engaging with their sporting idols and relish the distinctive hospitality across hotels participating in the program. Enrolment is complimentary (a mere three-click process to follow) via Marriott.com. For free membership, visit: MarriottBonvoy.com/India
As a loyalty partner for the Mumbai Indians, the Marriott Bonvoy logo will feature on the upper right side-chest of the Mumbai Indians jersey. Marriott Bonvoy branding will also appear prominently on ground-level perimeter boards, giant screen, and LED walls for home matches.
Brands
Thermocool rolls out Navratri campaign on trains and stations
Nine day digital push blends devotion and storytelling for travellers
NEW DELHI: Thermocool Home Appliances has launched a high-visibility digital campaign during Navratri, turning railway stations and trains into storytelling spaces that blend culture with brand engagement.
The nine-day campaign spans key high-footfall locations including Katra, Anand Vihar, Gorakhpur, Prayagraj and Moradabad, along with the Vande Bharat Express on the Delhi-Katra route. Travellers encounter the campaign across station screens, concourses and onboard infotainment systems, making it hard to miss.
What sets the initiative apart is its narrative approach. Each day of Navratri is dedicated to one of the nine forms of Goddess Durga, with digital content explaining the significance and stories behind each day. The result is a campaign that does more than advertise, it informs and engages passengers in the middle of their journeys.
For director of sales and marketing Tanuj Gupta, the idea was to go beyond visibility. He noted that while Navratri is widely celebrated, awareness of its deeper meaning is often limited, and the campaign aims to bridge that gap in a simple and accessible way.
By tapping into high-traffic transit spaces, Thermocool is placing its message where audiences naturally gather, from busy platforms to train compartments. The repeated exposure across these touchpoints is designed to build familiarity while creating a more meaningful connection with consumers.
In a season marked by devotion and festivity, the campaign finds a clever middle ground. It turns everyday travel into a cultural moment, where storytelling travels alongside the passenger.
