iWorld
Twitter introduces new features for more interactive Cricket Season
KOLKATA: Microblogging site Twitter has added a couple of new features to create a more interactive experience for the platform’s users this cricket season for. Among the new features, Spaces, the social media giant’s new Clubhouse like feature, has generated a great deal of buzz among Tweeple.
With cricket being such a huge passion point on Twitter, teams have already started making the most of Spaces to connect with and engage fans on the service. Mumbai Indians (@mipaltan) recently hosted a Twitter Space with Zaheer Khan (@ImZaheer) – #TwitterSpaceWithZak – becoming the first sports club in the country to do so. The Space had Zaheer interacting with fans and sharing plans for the upcoming season.
Twitter has launched eight new jersey emojis for all the teams in English and six Indic languages. Fans can simply tweet with the team hashtags to unlock these emojis and participate in live conversations. Here are some of the hashtags that will unlock the team emojis: #IPL2021, #MumbaiIndians, #OneFamily, #WhistlePodu, #விசில்போடு, #WeAreChallengers, #HallaBol, #RoyalsFamily, #PunjabKings, #SaddaPunjab, #KKRHaiTaiyaar, #KorboLorboJeetbo, #YehHaiNayiDilli, #OrangeArmy, and more.
Topics allow people to follow conversations on specific subjects. Using machine learning, Topics pull out related tweets on a subject, letting people follow numerous interest categories. When you follow a Topic, you will see tweets from a number of accounts – whether you follow them or not – on the shared interest. Last year, Twitter introduced several Topics for cricket – one for the series and several others for all of the teams – so people can stay up-to-date with all conversations around cricket.
Additionally, there are Twitter Lists – a compilation of Twitter accounts, which lets people put together their favourite accounts to follow for tweets on a specific subject and populate a separate timeline for the List.
Mumbai Indians and Delhi Capitals will be hosting live shows to bring fans closer together. The shows will involve commentary and watching the game virtually along with a select group of fans every match day. Whereas, ESPN Cricinfo (@CricinfoHindi) will be sharing Hindi videos this season from their new Hindi handle.
iWorld
JioStar revenue hits Rs 9,784 crore as cricket fuels 22 per cent growth
A surge in digital viewership and sports dominance fuels a blockbuster quarter for the media giant
MUMBAI: JioStar is batting on a flat pitch. The media titan’s fourth-quarter results for the financial year 2026 reveal a business scaling new heights, propelled by an unprecedented appetite for premium sports and digital-first storytelling.
Gross revenue for the quarter soared by 22.15 per cent to Rs 9,784 crore, up from Rs 8,010 crore in the third quarter. Operationally, the momentum was equally strong; revenue from operations climbed 21 per cent to Rs 8,372 crore. These figures underscore the firm’s successful integration following the Reliance and Disney merger, creating a dominant force in the Indian market.
The annual performance has been nothing short of a spectacle. Full-year gross revenue reached a massive Rs 36,248 crore, while annual profit after tax hit Rs 3,210 crore. This rapid expansion reflects JioStar’s ability to capture and monetise the massive growth in India’s media consumption.
Cricket proved to be the ultimate growth engine. The ICC Men’s T20 World Cup 2026 and TATA IPL 2026 delivered “record-breaking viewership” across both television and digital screens. The World Cup final alone drew a global peak concurrency of 72.5 million on JioHotstar, cementing its status as the nation’s premier streaming destination. On television, JioStar maintained a commanding 34.2 per cent viewership share, reaching a staggering 810 million viewers nationwide.
The digital numbers were just as impressive. JioHotstar averaged 500 million monthly active users, driven by consistent subscriber growth and innovative AI-led content discovery tools. These advancements are ensuring that JioStar remains at the cutting edge of the global “Race for Attention.”
With a firm grip on the country’s most valuable sporting rights and a rapidly growing digital footprint, JioStar is perfectly positioned for the future. It has built the ultimate content powerhouse—one that is ready to dominate the Indian living room for years to come.
