Brands
Kansai Nerolac wishes happy new beginnings with #ColoursThatCare
MUMBAI: Considered as the start of the Hindu new year, Gudi Padwa, as it is known in Maharashtra, has always been looked upon as one of the most auspicious days of the year, as it brings prosperity, happiness, and success into our homes. Paint company Kansai Nerolac is celebrating this heralder of harvest season and new beginnings by highlighting the different names the festival is known by in different regions of India, but signifying the same emotion.
In its social media post, the brand wished all regions celebrating this harvest festival in their regional languages. As festivals are all about vibrant colours, and the best way to bring the season indoors is by picking vivid house paint colours, the brand conveyed the message of “embracing colourful new beginnings” as we welcome the New Year in all parts of the country.
Let’s embrace colourful new beginnings as we welcome the New Year. And may you reap from the harvest of prosperity and happiness.#Nerolac #ColoursThatCare #GudiPadwa #Ugadi #Baisakhi #PohelaBoishakh #Vishu #Puthandu #Bihu pic.twitter.com/A4pk85PjMa
— Nerolac Paints India (@Nerolac_Paints) April 13, 2021
Brands
Sensodyne launches Know Your Dental Age campaign to boost oral health awareness
Nationwide push blends tech, trains and experts to spark early care habits
NEW DELHI: Sensodyne has rolled out its ‘Know Your Dental Age’ campaign across India, aiming to bring oral health out of the shadows and into everyday wellness conversations.
Backed by Ministry of Health & Family Welfare and the Indian Dental Association, the initiative introduces a quick, QR-based Dental Age Test designed to help people understand whether their teeth are ageing faster than expected and what they can do about it.
The move comes as India faces a stark oral health gap, with a large majority experiencing dental issues but often delaying treatment until problems escalate. By nudging people towards early action, the campaign hopes to shift behaviour from reactive fixes to preventive care.
The initiative was launched in Delhi by Anupriya Patel, alongside Ashok Dhoble and Kedar Lele, highlighting a growing push for public and private sectors to work hand in hand on healthcare awareness.
“Oral health is fundamental to overall well being, yet awareness and timely action remain limited,” said Ministry of Health & Family Welfare minister of state for health & family welfare and chemicals & fertilisers Anupriya Patel. “Initiatives like this bring preventive care closer to people and encourage early intervention, which is key to building a healthier India.”
To take the message beyond clinics and into daily life, the campaign is also travelling on select Vande Bharat Express routes, offering screenings and information to an estimated 10 lakh passengers.
Haleon chief executive officer india and president india subcontinent Kedar Lele said the effort builds on years of work to make oral care more accessible and actionable. “When people have the right information at the right time, they are far more likely to act. That is where meaningful change begins,” he noted.
The campaign is being amplified through a 360-degree outreach spanning digital, print, influencers and on-ground activations, with support from dental experts and consumer platforms to widen its reach.
With a mix of technology, mobility and collaboration, Sensodyne’s latest push makes a simple point clear: knowing your dental age today could help you smile better tomorrow.
