MAM
MyGlamm onboards Bhavesh Singhal as chief growth officer
MUMBAI: Direct-to-consumer beauty and personal care brand MyGlamm has appointed former head of growth and revenue of Medlife & Myntra- Bhavesh Singhal as its chief growth officer.
Singhal brings over 10 years of extensive experience in growth, analytics and consumer tech to the organisation. In his previous role, he was responsible for driving business revenue by building strong growth levers and new propositions for users on the platforms. He was also responsible for the b2b business channel in Medlife, which acted as a bridge between the offline and online world.
Prior to Medlife, Singhal served as head of revenue and growth at leading e-commerce platform, Myntra. Having closely worked with teams, he also led to business growth that equates to seven times more than when he joined.
At MyGlamm, Singhal will be managing the company’s digital growth and revenue across it’s d2c platform and third party marketplaces; through metrics like new user acquisition, social media ROIs, customer engagement and retention.
“It is an exciting time to join MyGlamm. The brand is growing at an extremely fast pace and I look forward to contributing in the overall brand building process”, said Singhal.
MyGlamm co-founder & president Priyanka Gill added, “We’re elated to have Bhavesh on board, with the rapidly growing consumer base and changing preferences it is essential for us to realise consumer needs.”
“The chief growth officer is a pivotal role as we look to leapfrog to the next level of growth. I couldn’t think of anyone better than Bhavesh to lead this, given not just the experience he has but the sharp analytical and execution-oriented DNA he has,” remarked MyGlamm founder & CEO Darpan Sanghvi.
MAM
BLS International launches #VisaReady campaign to guide applicants
Initiative targets visa myths, delays and rejections with practical guidance
MUMBAI: Visa woes may soon meet their match because paperwork, it seems, is finally getting a user manual. BLS International has rolled out a new awareness drive, #VisaReadyWithBLSInternational, aimed at simplifying the often confusing visa application process and reducing delays caused by misinformation and incomplete documentation. The campaign, led across social media platforms, zeroes in on a long-standing pain point for travellers: lack of clarity around procedures, timelines and requirements. By offering step-by-step guidance, documentation checklists and clear Dos and Don’ts, the initiative attempts to turn what is typically a stressful process into a more predictable one.
At its core, the campaign also seeks to bust common myths that frequently derail applications issues that often lead to avoidable rejections or last-minute complications. The idea is to equip applicants with practical, actionable insights so they can plan better and submit stronger applications within expected timelines.
The push will not remain limited to digital channels. BLS International plans to extend the initiative across its Visa Application Centres globally, reinforcing awareness at key touchpoints where applicants engage with the process.
BLS International joint managing director Shikhar Aggarwal framed the campaign as more than a communication exercise, emphasising the company’s attempt to embed guidance and preparedness into every stage of the applicant journey.
Operating in over 70 countries and working with more than 46 client governments including embassies, consulates and diplomatic missions, the company has built a sizeable footprint in visa and consular services. With this campaign, it is now leaning into education as much as execution, signalling that in the world of visas, clarity might just be the new currency.
