Ad Campaigns
This wedding season, Manyavar & Mohey celebrate #ApnoWaaliShaadi
Mumbai: Manyavar and Mohey have launched a new campaign, #ApnoWaaliShaadi, to capture the real emotions and happiness of families during weddings being organised amid the Covid2019 restrictions.
Launched as a series of six TVCs, these films highlight how weddings nowadays aren’t about having hundreds of guests around, but family, loved ones and close friends around you. The campaign has been conceptualised and executed by Shreyansh Innovations.
Vedant Fashions MD Ravi Modi said, “As a brand, we have always believed that our communication should be of the highest standards when it comes to breaking the barriers and stereotypes of weddings. It also reflects our business objective of talking not just to the bride and groom, but also to their close relatives as our collection is for everyone and for every occasion.”
Shreyansh Innovations’ founder Shreyansh Baid said, “Manyavar and Mohey are known for celebrating weddings in a unique way. And for this campaign, the brand celebrates the rituals and traditions with a twist, where the unseen moments between different kinds of relationships shine through. That’s what makes it truly special.”
According to Shreyansh Innovations creative director Vaishakh Jhunjhunwala the campaign highlights stories that portray weddings as more than just a function and more of a celebration. “Weddings are happening with limited audiences now, but that’s what has made it all the more special. Because now weddings aren’t as much about attending to guests and following traditional protocols, as much it is about enjoying being with your closed family and friends, without any inhibitions,” he said.
The campaign is already on air and is playing across all digital and social media channels.
FILM LINKS:
#1 Haldi – https://www.youtube.com/watch?v=zzGos5113DQ
#2 Ring Ceremony – https://www.youtube.com/watch?v=g5XuGeMQbac
#3 Mehendi – https://www.youtube.com/watch?v=OQHghgvUdLM
#4 Sangeet – https://www.youtube.com/watch?v=BNz409UUnbI
#5 Phoolon Ki Chaadar – https://www.youtube.com/watch?v=H_D6oi8NQeU
#6 Baraat – https://www.youtube.com/watch?v=BxHzYlsg5ZY
Ad Campaigns
Indian Silk House Agencies launches ‘Shubho Smriti’ PoilaBoishakh campaign
Brand celebrates Bengali New Year with stories of 100 women and their saree memories.
MUMBAI: Indian Silk House Agencies has woven a beautiful new story for PoilaBoishakh, one stitched together with memories, emotions, and the timeless elegance of a saree. The leading saree retailer has unveiled ‘Shubho Smriti’, a digital-first campaign that brings together the voices of 100 women sharing their personal celebrations of the Bengali New Year. The campaign highlights how the saree remains an essential thread in these evolving traditions, from daughters gifting their mothers after years of quiet sacrifice to sarees passed down through generations carrying decades of love.
Indian Silk House Agencies CEO Darshan Dudhoria said, “What gives any tradition its relevance over time are the memories people attach to it. For over five decades, we have been closely connected to this cultural fabric. This campaign came from a simple intent to listen to these stories of our customers and bring them together.”
To mark the occasion, the brand has launched a dedicated PoilaBoishakh collection featuring handwoven textiles such as Matka silk and Jamdani, along with classic reds and whites, softer seasonal hues, and brighter options. The collection starts at ₹999 and is now available online and in stores across Eastern India.
By blending cultural nostalgia with contemporary storytelling, Indian Silk House Agencies has created more than just a campaign, it has turned personal memories into a shared celebration of tradition, emotion, and timeless style.
This PoilaBoishakh, the brand reminds us that the most beautiful things in life are often the ones we weave into our own stories, one elegant drape at a time.
