iWorld
AVIA appoints Celeste Campbell-Pitt as a new chief policy officer
KOLKATA: The Asia Video Industry Association (AVIA) has appointed a new chief policy officer to be based in its Singapore office, a first for the role. Celeste Campbell-Pitt will join AVIA on 3 May, and work with the current chief policy officer John Medeiros, who will retire after the transition period.
Medeiros, who is based in Hong Kong, and joined the Association then known as CASBAA, in 2005 as ice president of government relations and regulatory affairs, has been chief policy officer since 2013.
AVIA’s key focus has been to represent the combined positions of its members and engage in constructive dialogue with governments so they may better understand the curated video industry. The chief policy officer spearheads this goal, developing and executing policy initiatives relevant to the video industry, in consultation with and on behalf of AVIA member companies. According to AVIA, the role has evolved over the years and become a lot more critical as regulatory policies continue to develop alongside the sweeping changes the video industry has seen in recent years.
“This role is critical for AVIA and we have taken a long time to find the right person. While taking over from John who has made the role his own will be no easy task, I am delighted that we have found Celeste who has such a passion for the industry and a clear vision for how to build and develop the role,” AVIA CEO Louis Boswell said.
Campbell-Pitt comes with over twenty years of business and legal experience in the media and entertainment industry across both Europe and Asia. Before joining AVIA, she was consulting with various global media and technology companies as well as private equity firms that were looking to expand into the Asia Pacific region.
Campbell-Pitt was previously the vice president and head of Business Development and Advertising Sales at Discovery Networks Asia Pacific, after her stint at Endemol Shine Asia Group as the director and head of Commercial and Operations. She has also held senior legal counsel positions in international media companies including Star, Turner, and Channel Four in the UK.
Gaming
Roblox appoints Sunil Rao as India managing director to drive growth
Former AWS leader to lead creator ecosystem, partnerships and local strategy
MUMBAI: Roblox has appointed Sunil Rao as managing director for India, as the company looks to deepen its footprint in one of its fastest-growing markets.
Rao, who will join in May, will serve as the senior-most representative for Roblox in India, leading local strategy, partnerships and day-to-day operations. His mandate includes strengthening the platform’s presence, supporting the creator ecosystem and aligning India’s market needs with global priorities.
A key focus area will be nurturing India’s growing community of developers and creators, enabling local studios to leverage Roblox’s tools for scaling and monetisation. Globally, the platform’s creator community earned over $1.5 billion in 2025, underlining the economic potential of user-generated content ecosystems.
“Roblox is at the forefront of enabling a new generation of creators and games. India’s scale, creativity, and entrepreneurial energy present a massive opportunity,” said Rao. “I’m excited to build a vibrant and inclusive ecosystem that empowers developers and creators across the country. Ensuring child safety and aligning closely with India’s regulatory framework will be among my top priorities.”
Welcoming the appointment, Roblox vice president international Zhen Fang said India represents a high-potential market for the company. “Sunil brings deep expertise in building operations across diverse markets, and his passion for community-centric platforms makes him the ideal leader to drive our next chapter of growth in the country.”
Rao brings over two decades of experience across technology platforms, venture capital and developer ecosystems. He was previously part of the leadership team at Amazon Web Services, where he led strategy and corporate business development across Asia-Pacific and Japan. He also served as a partner at Lightspeed Venture Partners, working closely with startups and founders.
Earlier in his career, Rao played a key role in building developer ecosystems at Symbian, Nokia and Google, contributing to the growth of major mobile and internet platforms.
With India’s large youth population and rapidly evolving digital landscape, Roblox’s latest leadership move signals a sharper focus on long-term growth, local relevance and creator-led innovation in the market.
