Brands
Godrej & Boyce celebrates 124 years of ‘Making In India’
MUMBAI: Godrej & Boyce has marked the beginning of their 125th year of operations with the launch of #124YearsofMakingforIndia campaign to showcase how the company has been dedicated to building a better India ever since its foundation in 1897.
The newly launched campaign aims to inspire netizens with some of the lesser known facts about the brand’s legacy that has been meticulously built over the years through various innovative products and services that it has provided.
Since its inception, Godrej & Boyce has demonstrated continuous commitment towards customer centricity, technological innovation, environmental sustainability and community development. The campaign shares interesting trivia that celebrates their workforce for always being in the frontline for the nation. For instance: Did you know that the Godrej & Boyce engineers that built the Vikas engine for ISRO launches are also the ones to build solenoid valves for ventilators to help the Covid infected patients in India?
From conserving hundreds of acres of mangroves to making recycled concrete to empowering over 150,000 youth with the skills to shape tomorrow’s world to most recently serving people during the healthcare crisis, the consumer goods major has been displaying its commitment towards national priorities.
The campaign, active across Godrej & Boyce’s social media platforms, uncovers snippets of the brand’s trivia, hosts online contests and extends its support to internal employees that have been affected by the pandemic.
Here are a few of their social media posts :
godrejandboyce’s profile picture godrejandboyce • 114 likes godrejandboyce’s profile picture godrejandboyce 124 years ago, our founder, Ardeshir Godrej, challenged us to make things in India which would match up to the best in the world. More than a century later, we are recommitting to our promise to serve our country at all times. Especially, in her time of need. #124YearsOfMakingForIndia #GodrejAndBoyce #FoundationDay 2d amartya______’s profile picture amartya______ 2dReply maliitz’s profile picture maliitz Splendid performance 1dReply 2 DAYS AGO Add a comment… More posts from godrejandboyce Instagram Search Search indiantelevisiondotcom’s profile picture About Blog Jobs Help API Privacy Terms Top Accounts Hashtags Locations English English © 2021 Instagram from Facebook
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https://www.linkedin.com/posts/godrej_124yearsofmakingforindia-godrejandboyce-foundationday-activity-6795370579185713152-pHby
124 years ago, our founder, Ardeshir Godrej, challenged us to make things in India which matches to the best in the world. Today, we’re recommitting to our promise to serve India at all times. Especially, in her time of need.#124YearsOfMakingForIndia #FoundationDay pic.twitter.com/Ram97OQhHX
— Godrej & Boyce (@GodrejAndBoyce) May 4, 2021
124 years ago, our founder, Ardeshir Godrej, challenged us to make things in India which matches to the best in the world. Today, we’re recommitting to our promise to serve India at all times. Especially, in her time of need.#124YearsOfMakingForIndia #FoundationDay pic.twitter.com/88TlykJVrs
— Godrej & Boyce (@GodrejAndBoyce) May 5, 2021
Brands
Sensodyne launches Know Your Dental Age campaign to boost oral health awareness
Nationwide push blends tech, trains and experts to spark early care habits
NEW DELHI: Sensodyne has rolled out its ‘Know Your Dental Age’ campaign across India, aiming to bring oral health out of the shadows and into everyday wellness conversations.
Backed by Ministry of Health & Family Welfare and the Indian Dental Association, the initiative introduces a quick, QR-based Dental Age Test designed to help people understand whether their teeth are ageing faster than expected and what they can do about it.
The move comes as India faces a stark oral health gap, with a large majority experiencing dental issues but often delaying treatment until problems escalate. By nudging people towards early action, the campaign hopes to shift behaviour from reactive fixes to preventive care.
The initiative was launched in Delhi by Anupriya Patel, alongside Ashok Dhoble and Kedar Lele, highlighting a growing push for public and private sectors to work hand in hand on healthcare awareness.
“Oral health is fundamental to overall well being, yet awareness and timely action remain limited,” said Ministry of Health & Family Welfare minister of state for health & family welfare and chemicals & fertilisers Anupriya Patel. “Initiatives like this bring preventive care closer to people and encourage early intervention, which is key to building a healthier India.”
To take the message beyond clinics and into daily life, the campaign is also travelling on select Vande Bharat Express routes, offering screenings and information to an estimated 10 lakh passengers.
Haleon chief executive officer india and president india subcontinent Kedar Lele said the effort builds on years of work to make oral care more accessible and actionable. “When people have the right information at the right time, they are far more likely to act. That is where meaningful change begins,” he noted.
The campaign is being amplified through a 360-degree outreach spanning digital, print, influencers and on-ground activations, with support from dental experts and consumer platforms to widen its reach.
With a mix of technology, mobility and collaboration, Sensodyne’s latest push makes a simple point clear: knowing your dental age today could help you smile better tomorrow.
