Brands
This Mother’s Day, brands tip their hats to motherhood in all its hues
MUMBAI: Mere paas Ma hai. This iconic dialogue from a cult Bollywood movie pretty much sums up how sentimental and sappy Indians can get when it comes to their moms! Even more so today as the world, and the country passes through a seemingly endless, terrifying ordeal and when most of us may be far away from one’s loved ones due to the restrictions on physical proximity and travel. It is also at times such as these that even the most grown up amongst us crave the soothing balm of a mother’s touch.
Mother’s Day is the perfect excuse to celebrate the people who will always love us the most in this world, no matter what.
Here are a few Mother’s day campaigns that celebrate motherhood in all its forms and glory:
Prega News
With the evolving times, the relationship a mother shares with her children has also evolved. To celebrate and honour the symbol of love this Mother’s Day, Mankind Pharma’s pregnancy detection card brand Prega News has launched the #CoolHaiMeriMaa campaign. The campaign reiterates that a mother’s confidence in a child helps the child progress and succeed in life. The video campaign showcases a beautiful relationship between a mother and a son; it narrates a series of instances where the mother has stood by and supported her son at various junctures of his life, giving him life lessons that have helped him choose the right path. The video brings out fun and cheerful moments between the duo that they have experienced through their life, while growing and evolving together.
There is little doubt that most of our first life lessons about the value of money and savings have been learnt from our mothers. We have many times heard this idiom ‘A penny saved is a penny earned” and who can teach this best other than a Mother. Shining a light on this truth are not one but two campaigns from two well-known investment brands.
Edelweiss Mutual Fund
Edelweiss Mutual Fund launches a new investor education film which revolves around the idea that Life ho ya money, Mom ki Advice Zaroori hain. The film, conceptualised by The Fickle Formula, salutes the imperceptible role of a mother as a friend, advisor and confidante in shaping our value system and attitude towards money – be it our first savings in a piggy bank or our first lessons on budgeting. The film showcases through various real-life narrations how at every stage of life, our moms guide us to make informed decisions, save more money. Her guidance helps us learn and earn the life goals we aimed for.
UTI Mutual Fund
Developed by Hotstuff, the film has tried to communicate the message of how all small daily habits that our mothers inculcate in us since our childhood, which while we are young feel like an enforcement, can actually help one become a responsible and smart investor. The campaign pays tribute to a mother’s advice with an animated film and a song in the backdrop going – Sahi Baat Mummy Ne Kahi Thi. The simple but sweet message is sure to strike a chord with anyone who truly credits their success to their mother’s advice.
Madame
Women’s fashion brand Madame is honouring the contribution mothers play in every individual’s life with its new promo. The video showcases the unique bond between a mother and a child, and their everlasting impact. The emotional, supportive and always understanding nature of a mother is depicted very well through the ad film, and reminds us of the special place mothers hold in our lives and the ways in which they make our lives easy and beautiful, sometimes unbeknownst to us.
Great Learning
Even in today’s times, women are still seen as the primary caregivers, and often end up compromising on their professional dreams in a bid to focus on family’s needs. This Mother’s Day, edtech company Great Learning is helping women who have taken career breaks to reboot their professional journey. Under the second edition of the #HerFreshStart initiative, the company will offer a scholarship of up to 50 per cent to selected mothers who can enrol in a range of career-critical programs.
Great Learning is inviting people to nominate mothers in their circle. The nominees can submit their form with a Statement of Purpose (SOP) with a brief introduction of their background and why they believe they deserve the scholarship. The nominations can be sent between May 6 and May 10 by visiting edtech firm’s social media channels – Linkedin, Twitter, Facebook, and Instagram with #HerFreshStart. Mothers can also self-nominate themselves.
Nourish Organics
A hamper to boost the health of the one who nourishes the whole family, is what Nourish Organics is focusing on. Ahead of Mother’s Day, the brand introduced a special Immunity Boosting Hamper in light of the current times. The specially curated gift hamper consists of products that offer a combination of health benefits, flavour and the much needed protection she needs – from Chia Turmeric Cookies, Ginger Oat Cookies to Amla Bars.
Tring
Celebrity engagement platform Tring is running a promotional Mother’s Day campaign for the week leading up to Mother’s Day, wherein they are encouraging their users to avail of a 15 per cent discount by using the code (MOM15). They can then use this code to book a personalised celebrity wish for their mother. What’s even better is that one lucky customer stands a chance to win Rs 1.5 lakh by simply recording and sharing a video of them surprising their mom while she reacts in awe to the celebrity wishing her.
So what are you waiting for, go ahead and make your mom feel special!
Brands
Axis Bank named Official Banking Partner of DP World PGTI
Partnership supports all tournaments this season to grow professional golf in India.
MUMBAI: Axis Bank just teed up a hole-in-one partnership because when a bank sponsors golf’s biggest swing in India, even the fairways feel more financially secure. Axis Bank has been appointed Official Banking Partner of the DP World Professional Golf Tour of India (DP World PGTI), strengthening its commitment to sporting excellence and community engagement while backing the growth of professional golf across the country.
Under the partnership, Axis Bank will support all DP World PGTI tournaments this season, contributing to talent development, enhanced tournament experiences and wider fan engagement. The collaboration aligns the bank’s values of precision, discipline and trust with the Tour’s focus on performance and opportunity.
Axis Bank executive director Munish Sharda said, “We are pleased to partner with DP World PGTI as its Official Banking Partner. Golf embodies precision, discipline, and a pursuit of excellence qualities that strongly reflect who we are at Axis Bank. This association also strengthens our engagement with India’s growing premium customer segments, where the sport has a deep and enduring connect.”
Professional Golf Tour of India president Kapil Dev said, “We are extremely pleased to welcome Axis Bank as a Tour Partner of the DP World Professional Golf Tour of India. Partnerships of this stature play a vital role in strengthening the foundation of the Tour, enhancing opportunities for our players, and expanding the sport’s reach across the country.”
Professional Golf Tour of India CEO Amandeep Johl added, “Axis Bank’s strong legacy of excellence, innovation, and nationwide reach aligns perfectly with DP World PGTI’s goal to elevate professional golf in India and provide greater opportunities for our players.”
In a sport where every stroke counts and every partnership drives distance, Axis Bank isn’t just backing golfers, it’s investing in the fairway to future, turning India’s greens into a stage where precision meets passion and every drive has the power to inspire.
